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This Week in Ecommerce: June 29, 2018
Goodbye Google Adwords and hello Google Ads. 18 years after the launch of Adwords, Google is finally rebranding its advertising service. This change comes as a pleasant surprise to many, as the brand was due for a visual upgrade. This, along with the recently announced interface change, marks the end of an era for Google. Google Ads will continue to offer the same AdWords features and services that users expect, plus more. Our team welcomes the transition and thinks the new logo looks amazing.
This Is How American AF Stormed the Beaches of Ecommerce
After optimizing our feeds through GoDataFeed, average order value and ROAS all increased.
This Week in Ecommerce: June 21, 2018
The helpful folks at Bing recently announced a new educational webcast, "the Art and Science of Bing Shopping Campaigns," that is set for June 28th at 8 a.m. (PDT). Led by Bing marketing leaders Stein Broeder, Cady Condyles, and other special guests, the goal of the event is to help users take advantage of the latest updates and improvements to Bing Shopping campaigns. Who better to learn from than Bing's core marketing experts, as well as industry leaders that leverage the platform on a daily basis? These insights, recommendations, and success stories are sure to inspire and inform. Don't miss out!
Optimizing Amazon Listings for Mobile
When talking Amazon optimization tips, you (probably) think of your listings as they might appear on a desktop browser. While you’re not wrong, you’re neglecting a major trend in online shopping: mobile.
7 Key Performance Indicators Online Retailers Need to Know
Use these KPIs to establish goals, measure progress and find success.
This Week in Ecommerce: June 15, 2018
In a move to further unite the worlds of in-store commerce and ecommerce, Google recently announced a few new features designed for brick-and-mortar merchants. Of those features, "See What's In Store" is the most significant. It will enable physical stores to provide inventory information in their Knowledge Panels as well as on Google Maps. Other features include location extensions on YouTube video campaigns, enhanced local catalog display ads, a new competitive pricing feature, and an update to Shopping Actions.
Intro to Product Feeds
Product Feed File Formats
Product Attributes
Product Identifiers
Data Ecosystems
Product Feed Creation
Product Feed Distribution
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Featured Posts
Life After Amazon Today: Adapting to a New Era of Same-Day Fulfillment
Amazon’s decision to shut down its same-day delivery program, Amazon Today, has left sellers scrambling for solutions. In this article, we look at how you can adapt your fulfillment strategy, maintain customer loyalty, and stay competitive.
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Preparing for AI-Driven Ecommerce: How to Optimize Product Feeds for Smarter Shopping Platforms
Uncover how AI is transforming ecommerce and why optimizing your product feeds is now essential for success. Learn actionable strategies to improve visibility, boost sales, and stay ahead in an AI-driven marketplace. Your ultimate guide to smarter shopping platforms starts here.
