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Instagram

How to Set Up Instagram Product Ads

Once your Facebook Business/Ads accounts are set up and your Facebook product feed is ready, follow the steps below to get your products into Instagram

Posted on 
Oct 3, 2018
  by
Bryan Falla

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Amazon

Why You Should Use Amazon Sponsored Products

Nowadays, there are an overwhelming amount of ways to advertise your products online. From Google Shopping Ads to retargeting campaigns to Facebook ads, the possibilities seem endless. It can be difficult to know where to drop your advertising dollar.

Posted on 
Oct 1, 2018
  by
Nicole Santoro

Read More
Amazon

How to Implement Amazon Sponsored Products

Amazon Sponsored Products helps sellers promote individual product listings through keyword-targeted ads using a pay-per-click model. It’s a great way to enhance product exposure and increase sales.

Posted on 
Sep 27, 2018
  by
Nicole Santoro

Read More
Ecommerce

Top 10 Channel Mix

Whether it's your first holiday season as a seller or you've been around the block, knowing what channels to use is paramount to your success. Marketplaces, social networks, search engines, and affiliate networks boost exposure, drive sales, and improve KPIs.

Posted on 
Sep 24, 2018
  by
Giovanni Miranda

Read More
Ecommerce

Master Mobile Commerce With These Simple Marketplace Strategies

By understanding how a site approaches mobile customers, you can optimize your listings for those sites. And you can also take a page out of an ecommerce giant’s book to figure out the best mobile strategies for your own website.

Posted on 
Sep 22, 2018
  by
Bryan Falla

Read More
Google

Proven Techniques For Google Shopping Campaign Optimization

Google Shopping campaign optimization is a key part of your selling strategy. In this step-by-step guide, we'll review 5 proven techniques for optimal Google Shopping campaigns. From data optimization to employing custom labels, we'll dive deep into some of the most talked-about concepts in Google Shopping strategy and present five ways in which you can effectively optimize your Google Shopping campaigns to improve performance.

Posted on 
Sep 18, 2018
  by
Bryan Falla

Read More
Previous
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Product feed basics
Intro to Product Feeds
A brief introduction to product feeds.
Product Feed File Formats
A breakdown of the various product feed file formats.
Product Attributes
An overview of product attributes, which are the fields of data that catalog product details.
Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Data Ecosystems
Let's talk about the 3 types of data ecosystems that pertain to ecommerce businesses.
Product Feed Creation
Creating a feed is simple, but feed success is driven by your toolset.
Product Feed Distribution
The means by which product feeds get to their channels.
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All Posts

Conversion Optimization for Google Shopping Campaigns

Bryan Falla
January 14, 2019
Google

How to Use Custom Labels for Google Shopping Campaigns

Bryan Falla
January 16, 2019
Google

Using Negative Keywords in Google Shopping Campaigns

Giovanni Miranda
February 1, 2019
Google

How to Optimize Google Shopping Product Categories

Giovanni Miranda
February 6, 2019
Google

Google Shopping Actions Feed Specs Guide

Giovanni Miranda
February 11, 2019
Google

What to Look For in a Shopping Cart Platform

Gonzalo Gil
February 13, 2019
Ecommerce

Amazon Advertising: What You Need to Know in 2019

Trevor George
February 18, 2019
Amazon

Selling on Amazon

Giovanni Miranda
February 25, 2019
Amazon

5 Tips for Effective Product Images

Giovanni Miranda
February 24, 2021
Ecommerce

Google Introduces Images for Shopping Ads

Bryan Falla
March 8, 2019
Google

Top 8 Mistakes Made When Selling on Amazon

Giovanni Miranda
March 15, 2019
Amazon

How to Sell on Google Shopping

Bryan Falla
March 18, 2019
Google
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Featured Posts

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next
Google

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.

Carlos Rodriguez
May 7, 2025
How to Fix Overly Long Product Titles Using ChatGPT
AI

How to Fix Overly Long Product Titles Using ChatGPT

Long product titles slowing you down? See how ChatGPT can help you clean them up faster — and why a few simple fixes can make a big difference for your feed.

Bryan Falla
April 29, 2025
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