What's inside?
Introduction
Part 1: Boosting Product Discoverability
- Multiplying potential impressions and clicks
- More control with Sponsored Products keyword targeting
- Benefits of using Sponsored Products
Part 2: Launching a Sponsored Products
- Campaign Eligibility requirements for Sponsored Products
- Pre-campaign planning
- Launching your first Sponsored Products campaign Campaign maintenance
Part 3: Optimizing Your Sponsored Products
- Understanding the complexities of Sponsored Products
- Creating single SKU ad groups
- Writing product listing titles that get the click
- Bidding based on relevance
- Monitoring Amazon’s automatic keywords
- Campaign quality
- Campaign budget
- Adapting based on performance