What's inside?
Introduction
Chapter 1: Developing Your Campaign Strategy
- Using keyword research to identify market opportunities
- Segmenting products into groups for easier, more effective audience targeting
- Setting goals based on your most important key performance indicators (KPI)
Chapter 2: Optimizing Your Google Shopping Feed
- Understanding how Quality Score affects performance
- Using product data to boost Ad Relevance
- Google feed attribute optimization tips, examples and explanations
Chapter 3: Selecting a Bidding Strategy
- Identifying your business’ unique bidding factors
- Applying “levers” to optimize chosen bidding strategy
- Budget hacks
- Ad delivery optimization
Chapter 4: Managing Campaign Performance
- Understanding daily vs monthly KPI
- How to measure and monitor daily KPI
- How to measure and monitor monthly KPI
Chapter 5: Future-Proof Optimization
- Identifying the KPIs that need your attention
- Developing a plan of action
Conclusion
About GoDataFeed