Mark your calendars! Prime Day is right around the corner.
2020 has been a year of many firsts. That includes the great Prime Day delay – summer just didn’t feel the same without it. Although not written in stone, Prime Day usually happens mid-July. And while we felt confident that it wasn’t outright cancelled, everyone was asking questions by the time September rolled around.
But it’s finally here.
Amazon Prime Day kicks off at midnight PT on Tuesday, October 13 and runs through Wednesday, October 14 for Prime members in the US, UK, UAE, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia – and for the first time this year – Turkey and Brazil.
What to look forward to
This year’s Prime Day is not too far off from Cyber Weekend, which is happening just a little more than a month later. It’s safe to say that this will effectively usher in the holiday shopping season.
As is, Prime Day deals have been live since around the time of Amazon’s official announcement. Prime members get an early start to a season of savings with deep discounts on holiday must-haves.
It’s only up from here.
Sellers can anticipate supercharged traffic for a couple of days. It's expected that more than 73% of consumers will visit Amazon on Prime Day. And buyers can look forward to sales as far as the eye can see. Prime Day is set to feature more than one million deals globally from top brands.
Small business initiative
To further its support of small businesses dealing with the impact of COVID-19, Amazon is investing an additional $100 million in special Prime Day and holiday promotional programs. The most noticeable being a $10 credit offer to those who spend $10 on items sold by select small businesses on Amazon.
Other platforms excited about in 2020:
Facebook (and Instagram) Shops
Facebook Shops introduces a whole new way for sellers to do business on Facebook and Instagram. With Shops, you can set up a single storefront that serves customers on both platforms. But unlike traditional Facebook product ads, Shops keeps the checkout inside of the Facebook/Instagram environment, essentially shortening the distance to conversion.
Creating a Facebook Shop is free and, for a limited time, GoDataFeed customers can claim a free Facebook Shops feed setup too.
Buy on Google
Google is also shortening the distance to checkout with Buy on Google. This new program makes it so that shoppers can purchase your products without having to leave Google. And even though transactions happen on Google, you don’t pay commission. You can even bring your own payment gateways if you use PayPal or Shopify.
Product Pins
Product Pins are rich posts with ecommerce metadata that are formatted to let people on Pinterest discover — and buy — your products. This fun take on shopping contains pricing info, availability, product title and description.
Learn how to automate your Pinterest Product Pins.
Snapchat Product Catalog Ads
Product Catalog Ads are shoppable snaps designed to showcase your products. And now you can leverage a product feed to scale and automate Product Ads in various formats, including Story Ads, Single Image or Video Ads, and Collection Ads.
