Amazon
AI-Driven Ads, Smarter Listings - How Amazon is Setting New Standards for Ecommerce
Explore how Amazon’s new AI tools are setting fresh standards in ecommerce—smarter ads, precise listings, and a shopping experience that feels custom-built. Ready to see how these innovations could give your business an edge? Read on to uncover the insights.
Field Lookup: Simplifying Amazon Product Listings
Streamline Amazon listings for better accuracy and sales with the Amazon Field Lookup feature...
How Rufus is Shaping the Future of Amazon Shopping
See why Rufus is more than just a shopping assistant on Amazon
Everything You Need to Know About Amazon’s Buy Shipping Feature
The problem with Amazon's Buy Shipping is that it’s a powerful yet confusing technology that isn’t well explained by Amazon or other retailers. So, we have decided to create this guide so we can explain how it handles packaging and labeling, automation of shipping-related tasks, offering multiple shipping options, and monitoring your shipping performance to ensure your success.
5 Little-Known Strategies for Amazon Product Photography That Most People Won’t Tell You About
Product images serve as the first point of contact with potential customers and can be the deciding factor in whether or not a customer clicks on the "Buy" button. Here are five secret ways to showcase your product's value to customers and increase the likelihood of clicks.
How Amazon Uses AI to Dominate Ecommerce: Top 5 Use Cases
Amazon is a master at leveraging customer-centric innovation to propel its growth. The company has taken its business to the next level by building the organization around artificial intelligence and machine learning. Here in this article, we’ll have a look at the various ways Amazon uses AI to dominate ecommerce. We’ll cover not only product recommendations but also other use cases like Alexa, Amazon Go, etc.
PPC vs Marketplaces: Finding Your Marketing Mix
Pay-per-click channels are a great way to reach new shoppers and drive sales on your web store. Marketplaces allow you to leverage native audiences and platforms to make sales.
Prime Day Is Almost Here!
Prime Day is finally confirmed for October 13 - 14. Sellers and buyers rejoice!
5 Ways Seller Central Can Improve Your Marketing Strategy
While plenty of strategies exist for bringing traffic to your Amazon listings, it’s vital to focus on the options available to you in Seller Central.
Priming for Prime Day: Making the Most of Amazon Prime Day
If your company isn’t gearing up for Amazon Prime Day, you have less than two months to get going. But why make room for Amazon Prime Day on your list of things to do? Here's why, and how to prepare for the big day.
Amazon One Vendor: What to Expect, and How to Prepare
Right now, all signs point to Amazon developing a singular vendor system that is set to replace their dual-vendor system. That has many companies wondering how drastically their experience with selling on Amazon can possibly change.
Common Fulfillment Mistakes on Amazon Seller Central
It’s common for sellers to experiment with pricing, imagery, copy, and many other elements. However, there’s one component of selling on Amazon that you absolutely cannot risk with an experimental approach: Fulfillment.
How to Become a Shipping Expert Using Seller Central
One essential element that far too many companies don’t focus on enough is shipping. Take the time to implement these tips and you can look forward to better results selling on Amazon.
Getting Started with Seller Central in 6 Simple Steps
Missing out on Amazon's amazing potential? Don't! Learn how to begin listing your products right away.
4 Amazon Seller Central Tips That Will Boost Your Sales
For retailers, Amazon is both the land of opportunity and a constant head-to-head battle with all of their rivals.
6 Winning Strategies for Amazon Sponsored Products
6 Winning Strategies for Amazon Sponsored Products
6 Customer Retention Strategies for Amazon
6 Customer Retention Strategies for Online Marketplaces
15 Reasons Amazon Will Ban You—And How to Avoid Them [Infographic]
When setting up their Amazon merchant account, most businesses don’t think about the prospect of getting banned.
Top 8 Mistakes Made When Selling on Amazon
Whether you’re new to Amazon or a seasoned seller, you may be surprised to learn that you’re making a costly mistake or two on the platform.
Selling on Amazon
You absolutely must have your products on Amazon. Not doing so guarantees missing out on millions of potential customers.
Amazon Advertising: What You Need to Know in 2019
Amazon Advertising: What You Need to Know in 2019
Why You Should Use Amazon Sponsored Products
Nowadays, there are an overwhelming amount of ways to advertise your products online. From Google Shopping Ads to retargeting campaigns to Facebook ads, the possibilities seem endless. It can be difficult to know where to drop your advertising dollar.
How to Implement Amazon Sponsored Products
Amazon Sponsored Products helps sellers promote individual product listings through keyword-targeted ads using a pay-per-click model. It’s a great way to enhance product exposure and increase sales.
3 More Ways to Reach Tons of Amazon Shoppers
More than 300,000 small and medium-sized U.S. based businesses started selling on the Amazon platform in 2017 alone. With that many sellers, it can be hard to stand out among the pack. Here’s where Amazon’s advertising solutions come into play. Sponsored Products, Headline Search Ads, and Amazon Stores offer a unique way to reach customers, boost product visibility and land more sales within the Amazon platform.
The 4 Keys to Winning the Buy Box
Amazon’s Buy Box is the featured section on a product detail page where customers can click-to-add directly into their shopping carts. Needless to say, winning the Buy Box can be a boom to sales. But because multiple sellers can sell the same product, it’s not uncommon to find your products “competing” with other listings to win the Buy Box. To the novice seller, this might all seem arbitrary — maybe even lucky. But Amazon’s product search takes multiple variables into consideration to decide what listing to show in the Buy Box.
FBA vs. FBM: What Should I Choose?
The goal of just about every Amazon seller is to increase sales and earn profits. And to do that, sellers have to pay close attention to all aspects of their business when making decisions. One of these decisions has to do with fulfillment.
What is the Buy Box?
Third party sellers make up a big part of Amazon’s sales. The retail giant generated a whopping 31.88 billion dollars in third-party seller services revenues in 2017 alone. A lot of these third-party sellers are competing to sell the same products. And since there is only one listing per product, these sellers need a way to stand out from the pack. That’s where the Buy Box comes into play.
What is FBA?
Amazon sellers have a lot on their plate. They have to decide what products to sell, create the actual product listing and run their business outside of Amazon. Add shipping and fulfillment in there and it can get exhausting. That’s where Fulfillment by Amazon (FBA) comes in. It’s the alternative option to Fulfillment by Merchant (FBM) that can save sellers time to focus on other areas of their business.
Product Title Optimization Templates for Amazon Listings
Titles are one of the most important features of any Amazon listing. Without an optimized title, your products may not be found by potential customers and, as a result, yours sales will suffer. In order to build that perfect title, there are certain formulas that you can use as guidelines. With that being said, not all titles follow the same format. The format all depends on what category you are selling in and the specific product type.
How to Win the Amazon Buy Box
The Buy Box is the key to winning on Amazon. Here's how to lock it down.
Optimizing Amazon Listings for Mobile
When talking Amazon optimization tips, you (probably) think of your listings as they might appear on a desktop browser. While you’re not wrong, you’re neglecting a major trend in online shopping: mobile.
Amazon: Listing With Variations vs. Listing Without Variations
Creating product listings are usually pretty straight-forward. One product, one listing. But what happens when you have items that are all related but only vary by attributes such as color or size? If you create a separate listing for each of these product variations, it becomes difficult for a person to shop all of your product options as they would have to click through multiple listings to see all of the options available.
How to Setup Variations on Amazon
Amazon product listing variations allow sellers to list all related products under one listing. Not only does this promote a better search result experience for shoppers, it also makes it easier for them to browse between product options.
Amazon Description Optimization by Category
While product descriptions may not be as prominent as titles or bullet points, they can play a huge role in the discoverability of your products. You want to make sure you give them the attention they deserve.
Amazon Image Requirements
In the world of online retailing, product images are kind of a big deal.
What is an ASIN and Why it Matters for Your Online Store
Do you know exactly what ASINs are and why they play a key role in your Amazon listings?
Amazon Bullet Points Tips & Templates
If you’re a brand owner on Amazon, you want your product content fully optimized to increase the discoverability of your listing. A great place to start is your bullet points.
How to Choose Product Images for Amazon Listings
Choosing the perfect images for your Amazon listings can be a daunting task. We’ve listed out some ideas below to guide you in the image-choosing process.
How to Create Amazon A+ Content
If you want to succeed as an Amazon seller, you need to take every competitive edge you can get. This is why A+ content is such a big deal.
9 Must-Have Features to Look for in an Amazon Listing Tool
More and more, seasoned sellers are turning to Amazon listing tools – software that allows businesses to update product listings in bulk, sync orders and more. But how do you know which tool is the right one for you? What features should you look for? Read on to find out.
Why Your Product Data Is Holding You Back on Amazon
Here are a few reasons why your product data can hold you back from reaching more Amazon shoppers.
How to Promote Your Products on Amazon Spark
Since the social network is so new, retailers have a chance to get in on the ground floor, when there’s less clutter and competition. Here’s a step-by-step guide to adding your products and optimization tips to make the most of your Spark posts.
Amazon Increases FBA Fees
The scheduled fee adjustments to Fulfillment by Amazon (FBA) services took effect today. The changes, according to Amazon, were made to reflect Amazon's costs of fulfillment, transportation and customer service.
Increase Exposure with Amazon Product Ads
Amazon recently changed the look and layout of their product ads in a way that should benefit online vendors. Rather than separating Product Ads and Marketplace Offerings, the two categories are now competing for the same space.
