This Month in Ecommerce - January 2021

The first month of 2021 is coming to a close and with it we had a few ecommerce developments that are worth some attention. These sorts of announcements are easy to miss if you’re not looking out for them. 

No worries though, we’ve got your covered.

Here’s everything important in the ecommerce world that you may have missed this month.

Facebook’s new Pages experience

Facebook rolled out their redesigned Pages experience that makes it easier for creators and public figures to build community and reach business goals. This new experience comes with a redesigned layout, dedicated news feed, easier navigation, updated admin controls, actionable insights, and new safety and integrity features.

Gmail ads rolling into Discovery ads

Starting July 1, 2021, Gmail ads will be sunset and existing Gmail ads will become “read only.” The targeting type won’t be completely going away though, it’s going to be rolled into Discovery ads. It appears that with this change there won’t be an option to target Gmail separately.

Google’s new Price Drop Appearance rich result

Google has updated its Product Structured Data page to include a new form of rich results called the Price Drop Appearance. With this change, Google will feature the price that is used for the ‘Offer’ structured data type within the product structured data that is used for a product. When the product price changes, the new rich result visual will reflect the price drop.

Google redesigns mobile search results

Google rolled out a massive but subtle visual overhaul to their mobile search results. This new modern approach aims to bring information more into focus and features edge-to-edge design, new colors, larger and bolder text, and more.

Pinterest introduces an easier way to discover ideas

In an effort to further connect Pinners to great ideas and the people behind them, Pinterest recently introduced Story Pins following streams. This is a place for Pinners to see Story Pins from the creators they follow, right at the top of the home feed. There’s also a way to find new creators to follow through the “Discover creators” icon.