Giovanni Miranda
The Critical Role of Feed Management in Ecommerce
It's no wonder so many ecommerce managers opt to pay thousands of dollars to have someone else manage their product feeds. Feed management, in particular, involves tight, scaling demands that are best handled by a dedicated team specialist. Unfortunately, feed management is often priced out of reach for most online retailers. Using feed management services is often a luxury reserved for big-budget merchants until now.
6 Ways Marketplaces Promote Brand Success
As you consider your options and explore varying ecommerce models, here are six ways you can benefit from selling on a marketplace.
Thrive on Live: Live Commerce Strategies for 2022
Let's talk about live commerce strategy and what you should consider when planning live commerce events.
And… We’re Live! Marketing Your Products With Live Commerce
Online shopping is convenient, but there's no denying it commonly lacks engagement. Live commerce aims to address that and more.
Attract Shoppers With Free and Fast Shipping Labels on Google Product Listings
There's no denying that Google Shopping is bustling with merchants of all kinds, but there's one tried-and-true way to make your products stand out.
Delight Shoppers and Boost Conversions With Google Promotions
If you sell products on Google and you’re looking for a way to boost product visibility, incentivize clicks and potentially increase conversions, then look no further than Google Promotions.
8 Ways to Prepare Your Product Data for Top Marketplace Performance
Transitioning your ecommerce site product data to work on a marketplace isn't always 1:1, but here are some big picture best practices to prepare your catalog for top marketplace performance.
6 Best Practices to Improve Your PPC Feed Management Workflow
Many digital agencies often struggle with product data. Whether or not your team is equipped to handle the range of challenges, you'll want to consider these best practices.
How to Set Up Google Enhanced Conversions to Improve Conversion Tracking
Enhanced Conversions are a new form of conversion tracking that replaces the traditional system with a secure, more effective alternative.
The Impact of Poor Product Feed Management
Here we go over the challenge of managing product feeds and break down the levels of product data readiness.
Boost Holiday Sales with Microsoft Advertising
Looking to reach more of your untapped audience and boost your holiday sales? Let's talk about Microsoft Advertising.
Holiday Prep Checklist for Online Retailers (2021)
With so many people turning to the Internet for their holiday purchases, are you ready to claim your share of the holiday sales cache? Here's a checklist of things you should consider when preparing for the holidays.
Product Feed Basics: Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Product Feed Basics: Product Feed Creation
Creating a feed is simple. Feed success is driven by your toolset.
Product Feed Basics: Product Attributes
An overview of product attributes, the fields of data that catalog product details.
Product Feed Basics: Product Feed Distribution
The means by which product feeds get to their channels.
Product Feed Basics: Data Ecosystems
Let's talk about three types of data ecosystems that pertain to ecommerce businesses.
Product Feed Basics: Product Feed File Formats
A breakdown of the various product feed file formats.
A Bold New Look
With exciting developments on the horizon, we felt it was time to do something bold.
Why Walmart Should Be Your Next Marketplace
Just as people tend to stick to their favorite stores, they’re also quick to stick to their favorite online marketplace. A platform like Walmart.com might be exactly what your business needs.
This Month in Ecommerce - April 2021
Missed out on some of the month's most important ecommerce developments? No worries, we've got you covered.
2021 Google Product Data Specs Update
The focus of this year's Google product data specs update is on improving the quality of product information across free listings and Shopping ads.
Cashing in on Snapchat's Dynamic Ads
Snapchat Dynamic Ads are a simple and effective way to reach new customers. If you sell products online, have a young target audience, and you're not already using Snapchat, you might want to change that.
Video Commerce Is Coming: YouTube Shopping
People would totally buy on YouTube if they could. As it turns out, we may be getting the long-rumored YouTube Shopping feature after all.
This Month in Ecommerce - March 2021
Missed out on some of the month's most important ecommerce developments? No worries, we've got you covered.
4 Tips to Integrate TikTok Into Your Marketing Strategy
Ecommerce sellers have a lot to gain should they adjust their product marketing strategies to fit in with current trends. Here are 4 tips to help integrate TikTok into your marketing strategy.
This Month in Ecommerce - February 2021
Missed out on some of the month's most important ecommerce developments? No worries, we've got you covered.
5 Tips for Effective Product Images
By providing customers with good product visuals, you do more than just make sales, you build brand trust. Reference these tips to improve your presentation across all sales channels.
This Month in Ecommerce - January 2021
Missed out on some of the month's most important ecommerce developments? No worries, we've got you covered.
This Month in Ecommerce - December 2020
Missed out on some of the month's most important ecommerce developments? No worries, we've got you covered.
This Month in Ecommerce - November 2020
Missed out on some of the month's most important ecommerce developments? No worries, we've got you covered.
Protect Your Revenue With Product Protection
Whether by human or system error, one bad product import can wreak havoc on your product listings and advertising performance.
Ensure Compliance & More With Product Feed Validation
When a feed compiles, our system assesses fields for different data scenarios and then generates validation messages to help guide troubleshooting and optimization efforts.
The Benefits of Pinterest for Sellers
If you sell products online, you need to know about what Pinterest has to offer.
This Month in Ecommerce - October 2020
Missed out on some of the month's most important ecommerce developments? No worries, we've got you covered.
Handling metafields with GoDataFeed
Metafields are non-standard, extra fields that add to a more complete representation of your products. But how do they work in smart catalog manager like GoDataFeed?
New Google Pilot Program: Carrier-Calculated Shipping Speed
Select merchants are being notified by Google Merchant Center that they are eligible for a new pilot program regarding carrier-calculated shipping speed.
The 2020 Ecommerce Marketer’s Guide to the Holidays
The holiday season is upon us. If you haven’t started planning, then it’s about time that you do – and if you’ve already started, it’s time to ramp that up too.
Why Not All Feed Solutions Are Created Equal
We're always striving to improve our app to better serve the marketers that power the ecommerce world from behind the scenes. That's why we built GoDataFeed with agencies in mind.
Google Shopping Updates - 2020
Google Shopping is always improving. We'll update this page with important 2020 changes.
Sell on Facebook and Instagram With Shops
Facebook just announced a bunch of ecommerce upgrades to their platforms. Let's talk about what we know.
How to Launch Your Free Google Shopping Listings
Google has effectively redefined product marketing across its ecosystem. Here's what that looks like and what you need to know about getting your products onto Google.
Crisis-proofing Your Products
A crisis can force you to reconsider how you market your products. Fortunately, GoDataFeed can help.
Becoming a Verified Merchant on Pinterest
Pinterest’s Verified Merchant program helps people on Pinterest discover and buy from manually vetted brands. Here's what you need to know about getting started.
Using Facebook & Instagram for Product Marketing
A lot of good can come from having your products on Facebook and Instagram. Let's talk about making the most of your catalog and leveraging what these platforms have to offer.
How Google Decides Which Organic Product Listings to Show
Google makes product marketing feasible, but there seems to be some confusion around how and where product listings are surfaced. Let's clear that up!
Drive Sales With Facebook Dynamic Product Ads
Facebook dynamic ads have the potential to massively benefit any online store. Let's talk about how you can cover a lot of ground with just one simple ad campaign.
Using Ad Relevance Diagnostics to Improve Your Facebook Ads
So you’re looking to improve your Facebook ads. Fortunately, Facebook does a great job pointing you in the right direction with their ad relevance diagnostics.
2020 Ecommerce Channel Mix [Infographic]
The ecommerce landscape has seen quite a bit of change over the past decade. These are the most viable platforms to consider for your omnichannel marketing strategy.
Google Shopping Ads Are Coming to Gmail
This week Google notified advertisers that standard Google Shopping campaigns will soon be surfaced on Gmail. Let's go over what that means.
New in GoDataFeed: Squarespace Integration
A new platform has joined our catalog of integrations. We're thrilled to announce that GoDataFeed now integrates with Squarespace!
'Tis the Season: 2019 Holiday Season Ecommerce Overview
We're now half way into November and it already feels like the holiday machine is in full force. To hype you up for what's to come, we put together a holiday infographic.
Top Ecommerce Channels Tip Sheet (2019)
With the holiday season around the corner, there's plenty to be mindful of. Here's are some optimization tips for the top ecommerce channels of the year.
Why Do I Need a Product Feed Tool?
Manually managing your product feed is definitely possible... but is it optimal? Not at all.
What’s Happening to Google Express?
Is Google Express really going away? Technically, but not really. Let's discuss!
The Dynamic Appeal of Social Product Ads
Listing your products on shopping engines and marketplaces is important, but you shouldn't stop there. You need to meet your audience where they hang out, on their social feeds.
Optimizing Images for Dynamic Product Ads on Facebook and Instagram
When advertising on Facebook and Instagram, you're not just competing against other retailers. To make your ads stand out, you need eye-catching imagery and copy that supports it.
Voice Marketing & Why Ecommerce Should Listen
With the growing popularity of virtual assistants like Google Assistant and Amazon's Alexa, the way we shop is changing. It’s time to start thinking about what this means for online retailers.
Everything You Need to Know About Merge Files
Merge files are supplemental data files that allow your add to modify and optimize your primary source data in various ways. Here's everything you need to know about using merge files in GoDataFeed.
How to Create Shopping Ads on Pinterest
Before you can take advantage of all that Pinterest has to offer, you need to understand how to set up Shopping Ads campaigns on the site.
GoDataFeed Becomes an Official Pinterest Partner
GoDataFeed now features a direct integration with Pinterest's shopping platform.
Priming for Prime Day: Making the Most of Amazon Prime Day
If your company isn’t gearing up for Amazon Prime Day, you have less than two months to get going. But why make room for Amazon Prime Day on your list of things to do? Here's why, and how to prepare for the big day.
Amazon One Vendor: What to Expect, and How to Prepare
Right now, all signs point to Amazon developing a singular vendor system that is set to replace their dual-vendor system. That has many companies wondering how drastically their experience with selling on Amazon can possibly change.
Common Fulfillment Mistakes on Amazon Seller Central
It’s common for sellers to experiment with pricing, imagery, copy, and many other elements. However, there’s one component of selling on Amazon that you absolutely cannot risk with an experimental approach: Fulfillment.
Getting Started with Seller Central in 6 Simple Steps
Missing out on Amazon's amazing potential? Don't! Learn how to begin listing your products right away.
4 Amazon Seller Central Tips That Will Boost Your Sales
For retailers, Amazon is both the land of opportunity and a constant head-to-head battle with all of their rivals.
15 Reasons Amazon Will Ban You—And How to Avoid Them [Infographic]
When setting up their Amazon merchant account, most businesses don’t think about the prospect of getting banned.
Top 8 Mistakes Made When Selling on Amazon
Whether you’re new to Amazon or a seasoned seller, you may be surprised to learn that you’re making a costly mistake or two on the platform.
Selling on Amazon
You absolutely must have your products on Amazon. Not doing so guarantees missing out on millions of potential customers.
Google Shopping Actions Feed Specs Guide
Once approved to participate in Google Shopping Actions, you’ll need to create a product data feed. This is virtually seamless if you’re already utilizing Google Shopping, as you can use your existing product data for Shopping ads. In fact, all of your existing Google Shopping products will be opted in by default—unless you manually exclude those products, which we’ll get to.
How to Optimize Google Shopping Product Categories
A lot goes into creating successful Google Shopping campaigns. It's easy to get caught up with campaign details that have high optimization caps, only to overlook important campaign elements that bottleneck performance if left ignored.
Using Negative Keywords in Google Shopping Campaigns
Using Negative Keywords in Google Shopping Campaigns
5 Reasons Bad Data Is Spoiling Your Online Sales
To help you get the most out of your product data, we came up with a list of common data setbacks and the best ways to overcome them.
2019 Ecommerce Calendar of Events
As 2018 comes to a close, it's important to begin planning for 2019's holiday circuit. Lone merchants and full-fledged brands alike, there's little to no time to waste when considering all there is to plan for.
What is Visual Search?
Images are a major part of online shopping. After all, most of us wouldn’t buy something we can't preview.About three-quarters of US internet users regularly or always search for visual content prior to making a purchase. We all know images are an important part of any listing, but they’re about to get even more important with the growing popularity of visual search.
How to Format Your Logo for Google Shopping Actions
One of the main benefits of selling through Google Shopping Actions is the prominent merchant branding featured on Google Express. Having your brand featured in Google’s online mall is a great way to set it up for mass exposure. People conduct over 3.5 billion searches per day, and through Shopping Actions, Google organically weaves Express results into those everyday searches.
How to Set Up Your Google Shopping Actions Account
Through Google Express, companies of all sizes are finding new customers, and in many cases, enjoying much larger revenues. There should be no reason your company can't take part in the fun.
Drive Sales with Google Shopping Actions [Infographic]
Google's latest ecommerce initiatives, Google Shopping Actions and the revamping of Google Express, make the world's most popular search engine now also one of the most practical platforms to shop on.
What is Parallel Tracking?
Google Ads parallel tracking is here and it’s going to make landing pages load much faster. That’s because, unlike the traditional linear redirect model, which sends customers through one or more tracking URLs, parallel tracking enables click measurement as a background process. This smoother process can lead to increased conversions, and improved ad performance.
What is Walmart's Enhanced Marketplace Returns Program?
Launched on October 1, 2018, Walmart’s enhanced Marketplace Returns program is another step towards a best-in-class customer experience and improved seller tools. The program promotes a more seamless return environment and ultimately simplifies the customer experience.Customer benefits include: Clear return policies for each item (documented on item pages) Ability for customers to print return shipping labels directly from their Walmart accounts Return assistance from Walmart’s customer service team Business benefits include: Ability to set a custom return policy for individual items Specifying other factors in return policies (return windows, restocking fees, shipping fees, etc.) New Returns dashboard that will make return management easier, faster, and more efficient The option to use Walmart’s discounted Returns Shipping Service What's Changing?Although the program went live on October 1, sellers will have until October 31 to prepare their accounts for the changes. Any accounts that haven’t changed their settings by the deadline will automatically be updated to the program’s new default settings. Some settings require operational planning, so be mindful and don’t delay.What Next?The sooner you prepare, the sooner you’ll be ready for the inevitable. You can start by: Reading the complete Marketplace Returns Policy Go to Seller Help to review detailed guides for all program settings and tasks Reviewing Walmart’s official webinar slides Program Fundamentals and Policy Overview Returns and Refunds API Overview and sample payload Reviewing API documentation if you integrate with Walmart through direct API Updating your settings and requesting account activation Your customer returns will be managed by the new process as soon as your account is activated.If you have any questions about Walmart's new enhanced Marketplace Returns program and how it will integrate into GoDataFeed, feel free to contact our support team.
Top 10 Channel Mix
Whether it's your first holiday season as a seller or you've been around the block, knowing what channels to use is paramount to your success. Marketplaces, social networks, search engines, and affiliate networks boost exposure, drive sales, and improve KPIs.
Prop 65 Feed Compliance: We've Got You Covered
By now you've most likely heard of Prop 65. This proposition requires businesses to provide warnings to Californians about exposures to chemicals that cause cancer, birth defects or other reproductive harm. It actually became law in November of 1986 and its chemical list has been growing since. However, it was recently altered to include new warnings and more specific internet regulations that take effect at the end of the month.
This Week in Ecommerce: July 6, 2018
Some would call it Christmas in July, others might write it off as an over-hyped event — regardless, Prime subscribers are ready for Prime Day. Amazon finally revealed this year’s Prime Day and it’s right around the corner. Set for July 16 and July 17, Prime Day is the best day to buy Amazon’s own products (Echo speakers, Kindle products, etc.). It’s also an amazing day for all other products, as the holiday promotes many site-wide deals. It’s time to tune those wishlists and set some reminders for the 16th. You won’t want to miss out on what this year’s Prime Day has to offer.
This Week in Ecommerce: June 29, 2018
Goodbye Google Adwords and hello Google Ads. 18 years after the launch of Adwords, Google is finally rebranding its advertising service. This change comes as a pleasant surprise to many, as the brand was due for a visual upgrade. This, along with the recently announced interface change, marks the end of an era for Google. Google Ads will continue to offer the same AdWords features and services that users expect, plus more. Our team welcomes the transition and thinks the new logo looks amazing.
This Week in Ecommerce: June 21, 2018
The helpful folks at Bing recently announced a new educational webcast, "the Art and Science of Bing Shopping Campaigns," that is set for June 28th at 8 a.m. (PDT). Led by Bing marketing leaders Stein Broeder, Cady Condyles, and other special guests, the goal of the event is to help users take advantage of the latest updates and improvements to Bing Shopping campaigns. Who better to learn from than Bing's core marketing experts, as well as industry leaders that leverage the platform on a daily basis? These insights, recommendations, and success stories are sure to inspire and inform. Don't miss out!
This Week in Ecommerce: June 15, 2018
In a move to further unite the worlds of in-store commerce and ecommerce, Google recently announced a few new features designed for brick-and-mortar merchants. Of those features, "See What's In Store" is the most significant. It will enable physical stores to provide inventory information in their Knowledge Panels as well as on Google Maps. Other features include location extensions on YouTube video campaigns, enhanced local catalog display ads, a new competitive pricing feature, and an update to Shopping Actions.
This Week in Ecommerce: May 25, 2018
The General Data Protection Regulation, or GDPR, went into effect today, May 25th, after catching most businesses off guard... even though a two-year preparation period preceded the due date.
This Week in Ecommerce: May 18, 2018
Developments, updates, and announcements; here's what stood out to us on the week of May 18, 2018.
This Week in Ecommerce: May 11, 2018
Developments, updates, and announcements; here's what stood out to us on the week of May 11, 2018.
2018 Ecommerce Landscape
The rise of omnichannel has changed how shoppers search, compare, discuss and purchase products. To help you diversify your ecommerce portfolio, we’ve created a graphic of the current Ecommerce Landscape.
Giovanni Miranda
