Developments, updates, and announcements; here's what stood out to us this week.
Bing's Upcoming Webinar
The helpful folks at Bing recently announced a new educational webcast, "the Art and Science of Bing Shopping Campaigns," that is set for June 28th at 8 a.m. (PDT). Led by Bing marketing leaders Stein Broeder, Cady Condyles, and other special guests, the goal of the event is to help users take advantage of the latest updates and improvements to Bing Shopping campaigns. Who better to learn from than Bing's core marketing experts, as well as industry leaders that leverage the platform on a daily basis? These insights, recommendations, and success stories are sure to inspire and inform. Don't miss out!
For more details and registration, check out Forbes article.
Bing's annoucement post.
Farewell, Old Adwords Interface
Advertisers will soon have to part ways with Google's old Adwords interface. In March, Google announced this inevitable change, but they didn't say it would be happening as soon as July... at least not until this week when some advertisers received notifications about the transition. Up until now users have been able to switch between the old and new interfaces. That will no longer be the case next month. The process, set to be deployed in phases, would conclude by the end of the year. The new interface isn't perfect, but it packs many new features and capabilities. For those hesitant to switch over, it's better to do so before it's mandatory.
For more information and some transition resources, check out Search Engine Land's article.
The Supreme Court's Ruling on Sales Tax
On Thursday, the U.S. Supreme Court ruled that states have the right to collect sales tax from online merchants. Before this, courts long held that states could only collect sales tax from businesses that had a physical presence within the state. This, based on a precedent set in 1992, has since given a major advantage to online retailers. The new ruling favors small local businesses, as large online retailers have long benefited from this advantage. It may seem like a costly burden to online shoppers, but it's fair for the small businesses that have had to charge sales tax all along. This is another example of technology pushing legal boundaries while relevant laws lag behind.
For more details on the ruling and how it affects consumers and businesses, check out this Forbes article.
