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Google's latest ecommerce initiatives, Google Shopping Actions and the revamping of Google Express, make the world's most popular search engine now also one of the most practical platforms to shop on.
If your company manufactures products, Google Manufacturer Center is a no-brainer. Although it's only a few years old, Google Manufacturer Center has completely changed the way manufacturers are able to market their products. In this article, we’re going to explain what the Google Manufacturer Center is, why it’s so important, and what you can do to ensure your products are benefiting from it.
Merchants, meet your next big ecommerce opportunity: Walmart Marketplace. Since Walmart began welcoming third party sellers in 2016, they’ve shaken up the ecommerce scene. Sellers are excited, and for good reason.
The way we shop is changing. The shift to mobile shopping is accelerating. Product discovery is happening across a variety of devices. And our voice assistants have begun making purchases on our behalf. As a retailer, you want to take advantage of these ecommerce trends. And with Google Express, you can do that.
Mobile shopping and quick delivery are some of the hot topics around ecommerce at the moment. Amazon is dominating the industry with services such as Prime, Prime Now, and Prime Pantry. But Google could soon be giving them a run for their money with Google Express, a centralized shopping experience built upon Google Shopping Actions that lets you purchase items from reputable retailers through Google.
We’re all busy. And sometimes it seems like there aren’t enough hours in the day -- especially when you’re running a business, launching Google Shopping campaigns, managing product feeds, competing with thousands of other retailers, and trying to have some semblance of a life. We get it. And we’re right there with you. So we put together a 15-minute work week plan for the busy merchant to help you stay on top of your Google Shopping campaign more efficiently -- and give you back some precious time.
Pinterest isn't just another social network – it's a product discovery powerhouse where 96% of searches are brand-agnostic and users are actually looking to buy. In this article, we'll show you how to optimize your product feed to turn pinners into customers, and why automation might be the game-changer you've been missing.
Frustrating subscription cancellations are officially a thing of the past—thanks to the FTC’s new “Click-to-Cancel” rule, which requires businesses to make quitting as easy as signing up. In this article, we break down what this means for your business, how to stay compliant, and why embracing transparency can strengthen customer trust.