What Google Ads Editor 2.8 Means for Ecommerce Advertisers: Preparing for AI-Driven Campaign Management
Want to get more from your ad budget? Learn how Google Ads Editor 2.8 can help you create better visuals, simplify your workflow, and boost your ecommerce campaign results.
Google Sale Events Pushes Holiday Deals to Shopping, Search & YouTube with Single Upload
Learn how Google Sale Events can maximize your holiday promotions across Shopping, Search, YouTube, and Display ads. This guide covers timing your sales for peak performance and setting up smarter holiday campaigns. Use it as your go-to resource for effective seasonal strategies.
Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns
Google Ads has changed how Performance Max (PMax) and Shopping campaigns compete, with ad rank now determining auction winners. Learn how this impacts costs, bidding control, and Q4 strategies. We share actionable tips to reduce campaign overlap, leverage data monitoring tools, and refine targets to maintain efficiency.
Google Merchant Center Next Limitations
Google Merchant Center next is out offers a host of new features — and challenges. In this post, we dig into how to how to make the most of the New Merchant Center. Dive into the full post to learn more!
How Top Quality Store Badges Boost Trust and Sales in Ecommerce
Unlock the secrets to boosting your ecommerce credibility and driving sales with Google’s Top Quality Store Badge. Discover why this badge is a game-changer for online stores and learn the exact steps to earn and maintain it. Elevate your store's reputation and stand out in a competitive market—read on to find out how.
8 Strategies to Supercharge Your PMax Shopping Campaigns Right Now
Struggling with PMax Shopping campaigns? Learn powerful optimization techniques to drive better performance and make the most of your ad spend.
Key Takeaways from Google Marketing Live 2024 on AI
Get the latest on AI tools from Google Marketing Live 2024 and boost your marketing game with insights into Gemini 1.5 Pro, Project Astra, and more. Read the full blog post to dive in!
Perfect Google Shopping Titles for Peak Performance
Polish your Google Shopping titles to achieve peak performance and boost sales—read more to see how!
How to Add UTM Tracking to Google Shopping Campaigns
How to Add UTM Tracking to Google Shopping Campaigns
How to Set Up Product Variations in Google Shopping
If you sell a product that varies by color, size, material, or other attributes, you can group these related products together by using product variations.
The Six Types of Google Shopping Feeds and How to Leverage Them for Any Business
Google Shopping, a game-changing service that revolutionizes the way consumers discover and purchase products. Today, we are going to show you how to leverage the six different types of Google Shopping feeds to create a seamless and enticing shopping experience that results in increased traffic and sales.
Maximize Your Opportunities with These 8 Best Practices for Product Photo Optimization on Google
As a juggernaut in the industry, Google sees more activity than most websites see in their lifetime. If you want to stand out in this environment, you have to have a fully optimized product page. The best way to achieve this is through product photos. In this article we discuss 8 best practices for making your product photos drive sales and experience.
The Ultimate Guide to Ranking Highly on Google for Shopping Ads
Securing a top spot on the search engine results page can mean the difference between success and failure in today's digital landscape. To ease this difficulty, we have gethered our expertise to give you some practical tips and strategies on how to optimize your product listings and improve your Google Shopping ranking. You'll be well on your way to increasing your online sales and achieving your ecommerce goals.
12 Best Practices for Promotions on Google Merchant Center
For most consumers, online shopping is a must these days. but more important than online shopping is online saving. Promotions on Google Merchant Center are a proven way to enhance any and all campaigns by improving conversions, dropping CPA, and encouraging repeat sales.
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Google Sunsets FTP Merchant Center Data Feeds
Important news update on the state of FTP feed files for Google Merchant Center. This will impact all ecommerce professionals who are currently using FTP files to upload product data to Google's Merchant Center
How to Get "Free and Fast Shipping" Label on Google Shopping Product Listings
Free and fast shipping labels let you showcase products that can ship quickly and (preferably) free to give customers the best possible experience. If your delivery time is 5 days or less and you offer free shipping, your products may qualify.
Guide to Google Shopping Bidding Strategies
Google Shopping Campaigns are designed to give companies like yours another opportunity to engage shoppers using the world’s most popular search engine.That’s an absolutely massive opportunity.
Attract Shoppers With Free and Fast Shipping Labels on Google Product Listings
There's no denying that Google Shopping is bustling with merchants of all kinds, but there's one tried-and-true way to make your products stand out.
Delight Shoppers and Boost Conversions With Google Promotions
If you sell products on Google and you’re looking for a way to boost product visibility, incentivize clicks and potentially increase conversions, then look no further than Google Promotions.
How to Set Up Google Enhanced Conversions to Improve Conversion Tracking
Enhanced Conversions are a new form of conversion tracking that replaces the traditional system with a secure, more effective alternative.
Advertise Your Products Free on Google for the Holidays
If you sell products online, you want to make sure your products are listed on Google Shopping. Huge benefit, no gimmicks, no catch.
Engage Motivated Shoppers With Google Deals
Google’s new Deals feature is a great way for you to target discount seekers with your best promotional offers at precisely the right time. Deals helps ensure that your product reaches highly motivated shoppers during your most important sales seasons.
Using Google's Regional Availability to dominate your corners of the market
Like local inventory ads, regional availability and pricing gives retailers with brick and mortar locations the ability to feed localized product data to Google.
Fixing incorrect product identifier [mpn]
These warnings are intended to notify merchants that the MPN submitted in their product feeds has an incorrect value. In September 2021, Google will begin disapproving products whose MPNs were issued warnings for "Incorrect product identifier [mpn]".
BIMI for ecommerce brands
BIMI was designed to help brands validate the ownership of their logos and visual identities, and securely transmit them to Google. It also plays a role in email security, specifically as it affects phishing and other email-based scams.
Google for Retail: A Visual Guide
Google for Retail is a comprehensive ecommerce solution with multiple surfaces for your product ads. Learn about these surfaces and how you can use them to grow your business.
New Google Shopping Features Announced for 2021
The pandemic accelerated the growth of ecommerce and Google plans to use this momentum to usher in a new era of online shopping. In this year’s Google Marketing Livestream, the company has laid out its plans to enhance the Google Shopping experience with new features that rivals its biggest competitors.
2021 Google Product Data Specs Update
The focus of this year's Google product data specs update is on improving the quality of product information across free listings and Shopping ads.
Video Commerce Is Coming: YouTube Shopping
People would totally buy on YouTube if they could. As it turns out, we may be getting the long-rumored YouTube Shopping feature after all.
How to Optimize Your Free Google Shopping Listings
In this post, we’ll look at the techniques we’ve used to help our customers’ listings rise above other free listings.
How to Optimize Google Shopping Product Feeds
Far too many sellers don’t take full advantage of the opportunity presented by Google Shopping. Let's fix that.
New Google Pilot Program: Carrier-Calculated Shipping Speed
Select merchants are being notified by Google Merchant Center that they are eligible for a new pilot program regarding carrier-calculated shipping speed.
Google Shopping Is Just the Beginning: Meet Google for Retail
In this post, we dive into each of Google’s retail-specific solutions. We look at what makes each solution unique, why it may or may not be right for your business, and where and how your products will appear for shoppers.
Google Shopping Updates - 2020
Google Shopping is always improving. We'll update this page with important 2020 changes.
How to Launch Your Free Google Shopping Listings
Google has effectively redefined product marketing across its ecosystem. Here's what that looks like and what you need to know about getting your products onto Google.
Free Exposure on Google Shopping
After eight years of Google Shopping being a paid product, Google is changing things up.
How Google Decides Which Organic Product Listings to Show
Google makes product marketing feasible, but there seems to be some confusion around how and where product listings are surfaced. Let's clear that up!
How to Fix Common Google Merchant Center Errors
If left unaddressed, Google Merchant Center errors can turn into a big headache. To help you avoid that, we've compiled a list of the most common issues to look out for plus ways to fix them.
How to Get Free Exposure On Surfaces Across Google
Google's newest free marketing program, Surfaces Across Google, is a win for both shoppers and merchants.
Google Shopping Ads Are Coming to Gmail
This week Google notified advertisers that standard Google Shopping campaigns will soon be surfaced on Gmail. Let's go over what that means.
3 Traits of Highly Successful Google Shopping Campaigns
Google Shopping could be great for your business, or it could lead to some wasted time, wasted ad spend, or both. What you need to know is where to focus your efforts – set your sights on these three areas.
Google Shopping Actions Commission Rates
Selling on Google via Shopping Actions sounds great, and it sounds even better with no monthly fees... but does that mean steep commission rates? Not quite!
What’s Happening to Google Express?
Is Google Express really going away? Technically, but not really. Let's discuss!
What's New with the "New" Google Shopping
It’s finally here — the “new” Google Shopping! Merchants have a huge opportunity to profit from Google’s new Shopping experience. But what has actually changed?
Why Do Other Products Show Up for My Brand on Google Shopping?
Google tends to diversify search results as much as possible unless it’s close to 100% certain of the searcher’s intent. But there are ways to optimize for your brand. Here's how.
Where Do My Google Ads Show Up?
Oftentimes, the distinction between ads can grow ambiguous, as does determining when and where your ads will show up. Let's clear that up.
Google's Shift to Shopping Actions
Google recently announced that Shopping Actions will play an increasingly important role in its retail ads strategy. From image SERPs to YouTube videos, Shopping Actions will be the exclusive format to deliver shoppable experiences.
This Is Why Your Shopping Ads Aren't Showing Up on Google
From product data, to campaign settings, to account-related issues, this is why your Shopping ads aren't showing up on Google – and what you can do about it.
How to Sell on Google Shopping
Getting started with Google Shopping can seem daunting even to seasoned digital marketers. But it doesn't have to be. Here's how.
Google Introduces Images for Shopping Ads
PLAs will now be eligible to appear as shoppable images on Google searches.
Google Shopping Actions Feed Specs Guide
Once approved to participate in Google Shopping Actions, you’ll need to create a product data feed. This is virtually seamless if you’re already utilizing Google Shopping, as you can use your existing product data for Shopping ads. In fact, all of your existing Google Shopping products will be opted in by default—unless you manually exclude those products, which we’ll get to.
How to Optimize Google Shopping Product Categories
A lot goes into creating successful Google Shopping campaigns. It's easy to get caught up with campaign details that have high optimization caps, only to overlook important campaign elements that bottleneck performance if left ignored.
Using Negative Keywords in Google Shopping Campaigns
Using Negative Keywords in Google Shopping Campaigns
How to Use Custom Labels for Google Shopping Campaigns
Your products vary by price, margins, inventory, seasonality, etc. While these attributes might seem trivial on paper, they can help you create smarter Google Shopping campaigns (or hurt your campaigns if ignored).
Conversion Optimization for Google Shopping Campaigns
The final leg of a successful Google Shopping campaign is less about what you do on Google and more about how you tie the overall strategy together. Even if you’ve done everything right up to this point, a poor shopping experience can cost you a sale.
How to Use Google Shopping Product Identifiers
In the world of ecommerce and Google Product Listing Ads, unique product identifiers (or UPIs) matter—maybe even more than you think.
How to Format Your Logo for Google Shopping Actions
One of the main benefits of selling through Google Shopping Actions is the prominent merchant branding featured on Google Express. Having your brand featured in Google’s online mall is a great way to set it up for mass exposure. People conduct over 3.5 billion searches per day, and through Shopping Actions, Google organically weaves Express results into those everyday searches.
Google Shopping Actions FAQs
Google Shopping Actions makes selling on Google not only possible, but also affordable and scalable. And Google has done a great job of rolling out the program and educating sellers and service providers along the way. But like any marketing platform, there's bound to be questions about the setup, the process, timelines, etc. That's true of the sellers we've helped onboard into the program and it'll probably be true for you (future Shopping Actions seller) too.
Getting Started with Google Ads Customer Match
Getting a shopper’s contact information can feel like a major win. But once you have it, how do you go about advertising to them without bombarding them with unwanted solicitations? Google Ad’s Customer Match lets you do just that.
How to Set Up Your Google Shopping Actions Account
Through Google Express, companies of all sizes are finding new customers, and in many cases, enjoying much larger revenues. There should be no reason your company can't take part in the fun.
Optimizing Google Ads for Mobile
Mobile shopping isn’t slowing down anytime soon. With 82% of online users in the U.S. (as of December 2017) using mobile devices for online shopping, mobile looks like it is here to stay. So if you’ve been putting your mobile ecommerce strategy on the back burner, it may be time to rethink that.
Drive Sales with Google Shopping Actions [Infographic]
Google's latest ecommerce initiatives, Google Shopping Actions and the revamping of Google Express, make the world's most popular search engine now also one of the most practical platforms to shop on.
The Complete Guide to Google Manufacturer Center
If your company manufactures products, Google Manufacturer Center is a no-brainer. Although it's only a few years old, Google Manufacturer Center has completely changed the way manufacturers are able to market their products. In this article, we’re going to explain what the Google Manufacturer Center is, why it’s so important, and what you can do to ensure your products are benefiting from it.
How to Sell: Buy on Google
The way we shop is changing. The shift to mobile shopping is accelerating. Product discovery is happening across a variety of devices. And our voice assistants have begun making purchases on our behalf. As a retailer, you want to take advantage of these ecommerce trends. And with Google Express, you can do that.
What is Google Express
Mobile shopping and quick delivery are some of the hot topics around ecommerce at the moment. Amazon is dominating the industry with services such as Prime, Prime Now, and Prime Pantry. But Google could soon be giving them a run for their money with Google Express, a centralized shopping experience built upon Google Shopping Actions that lets you purchase items from reputable retailers through Google.
15-Minute Work Week: Google Shopping Feed Campaign
We’re all busy. And sometimes it seems like there aren’t enough hours in the day -- especially when you’re running a business, launching Google Shopping campaigns, managing product feeds, competing with thousands of other retailers, and trying to have some semblance of a life. We get it. And we’re right there with you. So we put together a 15-minute work week plan for the busy merchant to help you stay on top of your Google Shopping campaign more efficiently -- and give you back some precious time.
How to Set Up Remarketing Lists for Search Ads (RLSA)
Retargeting ads are pretty much a necessity when it comes to advertising your online store. They help you get your brand back in front of previous site visitors who may have left without completing a purchase. Google offers its own set of remarketing tools to help retailers ramp up their advertising. One popular option is Remarketing Lists for Search Ads, better known as RLSA.
Google Shopping Actions: Everything You Need to Know
It's been a long time since there was this much buzz about an online selling platform. What makes Google Shopping Actions unique is its combination of clout and infrastructure. Having "Google" on the label doesn't hurt, but having Google Shopping as an ad delivery system is the real winning detail here.
How to Set Up a Google Shopping Campaign
Selling on Google Shopping can seem like a daunting task. Not only do you need to worry about optimizing your product feed, but you also need to figure out how to structure your Google Shopping Campaign to build up your online presence.
What is Parallel Tracking?
Google Ads parallel tracking is here and it’s going to make landing pages load much faster. That’s because, unlike the traditional linear redirect model, which sends customers through one or more tracking URLs, parallel tracking enables click measurement as a background process. This smoother process can lead to increased conversions, and improved ad performance.
Proven Techniques For Google Shopping Campaign Optimization
Google Shopping campaign optimization is a key part of your selling strategy. In this step-by-step guide, we'll review 5 proven techniques for optimal Google Shopping campaigns. From data optimization to employing custom labels, we'll dive deep into some of the most talked-about concepts in Google Shopping strategy and present five ways in which you can effectively optimize your Google Shopping campaigns to improve performance.
Why You Should Check Google Merchant Center Diagnostics Regularly
Getting a product feed ready for Google Shopping takes some work. After you set it up, you have to submit it to Merchant Center and resolve any errors that may prevent it from going live. But once you finally have the perfect, error-free feed, you can’t simply put it on an automated submission schedule and expect the sales to magically roll in.
How to Set up Shipping in Google Merchant Center
Shipping is a sore subject for many online shoppers. To put it into perspective, 66% of online shoppers have decided not to buy an item because of online shipping costs. One way to avoid this scenario when it comes to your online store is to be upfront about shipping costs from the start. Google has a list of requirements and guidelines that you’ll want to follow to ensure your setting up your shipping as accurately as possible.
The Complete Guide to Optimized Google Shopping Campaigns
Google Shopping is the entry point to all things retail on Google. Product listing ads, dynamic remarketing ads, local inventory ads, Manufacturer Center, you name it, these all depend on a Google Shopping foundation. So it makes sense that Google Shopping is far and away the most important marketing channel for ecommerce marketers looking to reach Google's one billion users.
How to Optimize Product Descriptions for Google Shopping
Your Google Shopping product descriptions are more important than you might think. Use this guide to optimize them.
How to Use Customer Match for Google Shopping Campaigns
Customer Match uses remarketing lists to target Google shoppers. Pretty awesome, huh?
Using Google Shopping Currency Conversion for Multi-Country Selling
When submitting a Google Shopping feed, you’re required to provide the currency that your prices are in. If you’re submitting US dollars, you append USD to the price field. If you’re submitting Canadian dollars, you append CAD.
This Week in Ecommerce: June 15, 2018
In a move to further unite the worlds of in-store commerce and ecommerce, Google recently announced a few new features designed for brick-and-mortar merchants. Of those features, "See What's In Store" is the most significant. It will enable physical stores to provide inventory information in their Knowledge Panels as well as on Google Maps. Other features include location extensions on YouTube video campaigns, enhanced local catalog display ads, a new competitive pricing feature, and an update to Shopping Actions.
7 Mistakes You're Making on Google Shopping Campaigns (and How to Fix Them)
To help you identify sources of PPC discontent, here are the biggest mistakes ecommerce advertisers make with their shopping campaigns.
The Retailer's Guide to Google Local Inventory
How are you supposed to compete in a world where ecommerce and in-store shopping experiences are intertwined? Answer: Google Local Inventory Ads.
How to Optimize Your Google Shopping Images
A picture's worth a thousand words. Especially in Google Shopping PLAs! We’ve compiled a list of optimization tricks to help get you started.
7 Ways You're Not Selling on Google (But Should Be)
You probably already have your products up on Google, but here are even more ways Google can help you increase sales and revenue.
Google Shopping PLA Title Optimization & Templates
If you’re struggling to find success on Google Shopping, it's time to revisit your PLA titles. In this post we look at title optimization strategies and provide you with ready-to-use templates.
How to Use Google Shopping to Create Customer Lifetime Value
Here's something to consider: you may be misjudging your ROI. In this post we show you how to squeeze more ROI out of each Google Shopping conversion.
Google Shopping Best Practice Strategies & Strategies for Success
Whether you run a Fortune 500 company or are going at it alone, there is no way you won’t see greater profits if you put these nine Google shopping methods to use.
Walmart and Google Are Joining Forces – Are You Ready?
Google is certainly a force to be reckoned with, but by bringing in help from the world’s largest retailer, it has a powerful new angle.
How to Use Competitive Research to Make Gains on Google Shopping
The traffic from your Google Shopping campaigns can come in droves. But if that traffic also has a high bounce rate, a low session duration or few pages per session, it's clear that something is wrong.
Google Customer Reviews
What is Google Customer Reviews, you ask? It's a free program that lets you gather and display reviews from shoppers using Google customer surveys that are sent to shoppers who’ve recently made a purchase on your site.
3 Tips to Make the Most of Google Customer Match for Shopping Campaigns
Customer Match is still new and has a lot of options for targeting ads, so here are some tips on how to use its features in your next campaign.
Google Launches Product Listing Ads in Image Search
Google has officially launched Shopping Ads inside image query SERPs.
Google Rolls Out Changes to Apparel Color Values
New color values set to roll out in Google Shopping.
Google Shopping FAQs
Google Shopping has evolved greatly since the early days. From Froogle to Product Search, from Product Listing Ads to Google Shopping, one thing remains clear: however you look at it, Google product listing ads work because they’re powered by Google’s popular search engine, which attracts 178 million unique visitors each month.
Google Shopping Feed Specs Guide
Use this Google feed spec breakdown to format your product information for Shopping ads. Submitting your product data to Google in the right format is important for creating successful ads for your products.
About Google Shopping
If you're new to online marketing, Google Shopping -- and the rest of Google's marketing platforms -- might seem alien. Intimidating even. And, to be fair, they can be. But that's no reason to neglect them; with a little know-how, these platforms become powerful assets in your marketing toolkit.
Google Shopping Updates: 2018
This is a running list of all Google Shopping updates. Most recent updates appear at the top. Check out this list at least once a month to stay on top of recent changes.
