Challenge
While overlooking his family’s olive vineyard in Italy, Amit Mitra, founder and CEO of OliveNation.com, sought a way to make his mark in the online gourmet food industry. He understood right away that if he were to compete with larger gourmet retailers, he would need to expand his product reach and exponentially increase sales without incurring operational programming costs. The answer, he knew, was to automate his product feed syndication.
Opportunity
With a startup advertising budget, Amit turned to GoDataFeed to help him boost online sales revenue by tapping into popular online marketing and affiliate channels like Google, Amazon, Bing, Share-A-Sale and Avantlink.
Working with GoDataFeed’s product feed platform, Amit expanded product visibility across multiple channels seamlessly, which resulted in increased sales and brand exposure.
Results
Using GoDataFeed, Amit was able to achieve an 8% lift in sales immediately while boosting overall sales 20% in the long run. The adoption of GoDataFeed’s service also saved him thousands of dollars in developer spend while seamlessly migrating all his product data to the Magento platform — all while increasing his product line’s exposure.
“GoDataFeed was the perfect solution to help our gourmet food store grow and gain exposure on various shopping engines,” said Amit. “Their feed platform and support team helped us syndicate our product listings easily and seamlessly.”
Bryan is a digital marketer with roots in journalism and creative writing. Over the past decade, he's helped hundreds of online retailers develop and implement ecommerce marketing strategies. When he isn't educating retailers on ecommerce, he's out exploring South Florida and stalking local breweries.
