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Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns

Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns

Google Ads has changed how Performance Max (PMax) and Shopping campaigns compete, with ad rank now determining auction winners. Learn how this impacts costs, bidding control, and Q4 strategies. We share actionable tips to reduce campaign overlap, leverage data monitoring tools, and refine targets to maintain efficiency.

Google
October 23, 2024
Launch on Microsoft Ads Now for Untapped Growth in 2025
October 15, 2024

Launch on Microsoft Ads Now for Untapped Growth in 2025

Ecommerce
Stop Wasting Time on Manual Updates—Here’s Why Automation is Key
September 27, 2024

Stop Wasting Time on Manual Updates—Here’s Why Automation is Key

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Google

About Google Shopping

If you're new to online marketing, Google Shopping -- and the rest of Google's marketing platforms -- might seem alien. Intimidating even. And, to be fair, they can be. But that's no reason to neglect them; with a little know-how, these platforms become powerful assets in your marketing toolkit.

Posted on 
Jun 28, 2012
  by
Bryan Falla

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Google

Google Shopping Updates: 2018

This is a running list of all Google Shopping updates. Most recent updates appear at the top. Check out this list at least once a month to stay on top of recent changes.

Posted on 
Jun 18, 2009
  by
Bryan Falla

Read More
Previous
Product feed basics
Intro to Product Feeds
A brief introduction to product feeds.
Product Feed File Formats
A breakdown of the various product feed file formats.
Product Attributes
An overview of product attributes, which are the fields of data that catalog product details.
Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Data Ecosystems
Let's talk about the 3 types of data ecosystems that pertain to ecommerce businesses.
Product Feed Creation
Creating a feed is simple, but feed success is driven by your toolset.
Product Feed Distribution
The means by which product feeds get to their channels.
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GoDataFeed
Carlos Rodriguez
Bryan Falla
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6 Customer Retention Strategies for Amazon

6 Customer Retention Strategies for Online Marketplaces

Amazon
March 21, 2019

Finding Your Audience in Ecommerce

Use this guide to find your ecommerce audience.

Ecommerce
March 24, 2016

International Ecommerce: 5 Channels that Deliver a Global Audience

Finding an international audience can be daunting. Use these channels for a smoother transition.

Ecommerce
March 29, 2019

6 Winning Strategies for Amazon Sponsored Products

6 Winning Strategies for Amazon Sponsored Products

Amazon
March 31, 2019

7 Key Performance Indicators for Ecommerce Marketing

How do you know if your campaigns are actually successful? By using these 7 KPIs.

Ecommerce
April 6, 2019

How to Fix Common Google Merchant Center Errors

If left unaddressed, Google Merchant Center errors can turn into a big headache. To help you avoid that, we've compiled a list of the most common issues to look out for plus ways to fix them.

Google
February 25, 2020

How to Protect Online Store Data

The privacy of your shoppers an issue that merits your full attention. Here are some key points to consider.

Ecommerce
April 12, 2018

How to Add UTM Tracking to Google Shopping Campaigns

How to Add UTM Tracking to Google Shopping Campaigns

Google
March 12, 2024

5 Tips for Delivering High-Quality Omnichannel Customer Service

5 Tips for Delivering High-Quality Omnichannel Customer Service

Ecommerce
May 3, 2018

7 Ways to Supplement Your Product Data to Improve Exposure

Supplemental product data could hold the key to successful ecommerce campaigns.

Ecommerce
May 10, 2018

GoDataFeed Talks Shop at Shoptalk

ShopTalk is the talk of the town. Today, we're talking ShopTalk.

Ecommerce
May 18, 2016

Google Launches Product Listing Ads in Image Search

Google has officially launched Shopping Ads inside image query SERPs.

Google
May 24, 2016
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