Social commerce has come of age. In this blog post, we will explore social media's impact on consumer purchase behavior and retail advertising by looking at quantitative and anecdotal proof of the shift toward social commerce — and how the changing landscape benefits both buyers and sellers.
Conversion Rate Optimization is the art and science of persuading delighting customers into buying. As ecommerce marketers, that means increasing how many people buy our product. It can also mean increasing how much shoppers spend while they’re in our store. It can even mean getting shoppers to share their love of a product. Whatever your goal, CRO can help.
A product feed can drive the success or failure of an ecommerce campaign. While most campaigns employ product feeds simply to move product data from one place to another, power sellers use product feeds as a competitive advantage.