Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns

Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns

Google Ads has changed how Performance Max (PMax) and Shopping campaigns compete, with ad rank now determining auction winners. Learn how this impacts costs, bidding control, and Q4 strategies. We share actionable tips to reduce campaign overlap, leverage data monitoring tools, and refine targets to maintain efficiency.

Google
October 23, 2024
Launch on Microsoft Ads Now for Untapped Growth in 2025
October 15, 2024

Launch on Microsoft Ads Now for Untapped Growth in 2025

Ecommerce
Stop Wasting Time on Manual Updates—Here’s Why Automation is Key
September 27, 2024

Stop Wasting Time on Manual Updates—Here’s Why Automation is Key

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Meta

Google Shopping Actions Feed Specs Guide

Once approved to participate in Google Shopping Actions, you’ll need to create a product data feed. This is virtually seamless if you’re already utilizing Google Shopping, as you can use your existing product data for Shopping ads. In fact, all of your existing Google Shopping products will be opted in by default—unless you manually exclude those products, which we’ll get to.

Google
February 11, 2019

What to Look For in a Shopping Cart Platform

Shopping cart platforms serve as the foundation on which you will build, structure, and manage your online store. You can compare them to how important physical location and layout are for a brick-and-mortar store.

Ecommerce
February 13, 2019

Amazon Advertising: What You Need to Know in 2019

Amazon Advertising: What You Need to Know in 2019

Amazon
February 18, 2019

Selling on Amazon

You absolutely must have your products on Amazon. Not doing so guarantees missing out on millions of potential customers.

Amazon
February 25, 2019

5 Tips for Effective Product Images

By providing customers with good product visuals, you do more than just make sales, you build brand trust. Reference these tips to improve your presentation across all sales channels.

Ecommerce
February 24, 2021

Google Introduces Images for Shopping Ads

PLAs will now be eligible to appear as shoppable images on Google searches.

Google
March 8, 2019

Top 8 Mistakes Made When Selling on Amazon

Whether you’re new to Amazon or a seasoned seller, you may be surprised to learn that you’re making a costly mistake or two on the platform.

Amazon
March 15, 2019

How to Sell on Google Shopping

Getting started with Google Shopping can seem daunting even to seasoned digital marketers. But it doesn't have to be. Here's how.

Google
March 18, 2019

15 Reasons Amazon Will Ban You—And How to Avoid Them [Infographic]

When setting up their Amazon merchant account, most businesses don’t think about the prospect of getting banned.

Amazon
March 19, 2019

Why Walmart Should Be Your Next Marketplace

Just as people tend to stick to their favorite stores, they’re also quick to stick to their favorite online marketplace. A platform like Walmart.com might be exactly what your business needs.

Walmart
May 11, 2021

4 Amazon Seller Central Tips That Will Boost Your Sales

For retailers, Amazon is both the land of opportunity and a constant head-to-head battle with all of their rivals.

Amazon
April 3, 2019

Getting Started with Seller Central in 6 Simple Steps

Missing out on Amazon's amazing potential? Don't! Learn how to begin listing your products right away.

Amazon
April 4, 2019