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About Google Shopping
If you're new to online marketing, Google Shopping -- and the rest of Google's marketing platforms -- might seem alien. Intimidating even. And, to be fair, they can be. But that's no reason to neglect them; with a little know-how, these platforms become powerful assets in your marketing toolkit.
Google Shopping Updates: 2018
This is a running list of all Google Shopping updates. Most recent updates appear at the top. Check out this list at least once a month to stay on top of recent changes.
Intro to Product Feeds
Product Feed File Formats
Product Attributes
Product Identifiers
Data Ecosystems
Product Feed Creation
Product Feed Distribution
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Featured Posts
Life After Amazon Today: Adapting to a New Era of Same-Day Fulfillment
Amazon’s decision to shut down its same-day delivery program, Amazon Today, has left sellers scrambling for solutions. In this article, we look at how you can adapt your fulfillment strategy, maintain customer loyalty, and stay competitive.
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Preparing for AI-Driven Ecommerce: How to Optimize Product Feeds for Smarter Shopping Platforms
Uncover how AI is transforming ecommerce and why optimizing your product feeds is now essential for success. Learn actionable strategies to improve visibility, boost sales, and stay ahead in an AI-driven marketplace. Your ultimate guide to smarter shopping platforms starts here.
