Nicole Santoro
Feed Audit 101: Master Your Data Feed Marketing Strategy with These 9 Questions
We've broken down the steps to mastering your data feed marketing strategy. Read on to learn how to make the process as painless as possible.
How to Optimize Google Shopping Product Feeds
Far too many sellers don’t take full advantage of the opportunity presented by Google Shopping. Let's fix that.
How to Fix Common Google Merchant Center Errors
If left unaddressed, Google Merchant Center errors can turn into a big headache. To help you avoid that, we've compiled a list of the most common issues to look out for plus ways to fix them.
How to Use Google Shopping Product Identifiers
In the world of ecommerce and Google Product Listing Ads, unique product identifiers (or UPIs) matter—maybe even more than you think.
How to Master Your Product Feeds in 6 Simple Steps
Your product feeds will determine a big part of your ecommerce success. In this post we round up the most important and often overlooked "insider" steps on generating a successful data feed.
Getting Started with Google Ads Customer Match
Getting a shopper’s contact information can feel like a major win. But once you have it, how do you go about advertising to them without bombarding them with unwanted solicitations? Google Ad’s Customer Match lets you do just that.
Optimizing Google Ads for Mobile
Mobile shopping isn’t slowing down anytime soon. With 82% of online users in the U.S. (as of December 2017) using mobile devices for online shopping, mobile looks like it is here to stay. So if you’ve been putting your mobile ecommerce strategy on the back burner, it may be time to rethink that.
How to Sell: Buy on Google
The way we shop is changing. The shift to mobile shopping is accelerating. Product discovery is happening across a variety of devices. And our voice assistants have begun making purchases on our behalf. As a retailer, you want to take advantage of these ecommerce trends. And with Google Express, you can do that.
What is Google Express
Mobile shopping and quick delivery are some of the hot topics around ecommerce at the moment. Amazon is dominating the industry with services such as Prime, Prime Now, and Prime Pantry. But Google could soon be giving them a run for their money with Google Express, a centralized shopping experience built upon Google Shopping Actions that lets you purchase items from reputable retailers through Google.
15-Minute Work Week: Google Shopping Feed Campaign
We’re all busy. And sometimes it seems like there aren’t enough hours in the day -- especially when you’re running a business, launching Google Shopping campaigns, managing product feeds, competing with thousands of other retailers, and trying to have some semblance of a life. We get it. And we’re right there with you. So we put together a 15-minute work week plan for the busy merchant to help you stay on top of your Google Shopping campaign more efficiently -- and give you back some precious time.
Recapture Customers with Bing Remarketing
Most online retailers are already familiar with Bing Product Ads, which let you advertise your products to users while they browse on the Bing Search Network. Product Ads are a great way to get your products seen, but they aren’t the only advertising tactic you should be using. After all, 96% of users won’t even convert on their first visit to a website. That’s where a remarketing campaign comes into play.
How to Set Up Remarketing Lists for Search Ads (RLSA)
Retargeting ads are pretty much a necessity when it comes to advertising your online store. They help you get your brand back in front of previous site visitors who may have left without completing a purchase. Google offers its own set of remarketing tools to help retailers ramp up their advertising. One popular option is Remarketing Lists for Search Ads, better known as RLSA.
How to Set Up a Google Shopping Campaign
Selling on Google Shopping can seem like a daunting task. Not only do you need to worry about optimizing your product feed, but you also need to figure out how to structure your Google Shopping Campaign to build up your online presence.
How to Disable Walmart Value Shipping
Walmart has built a reputation on being the place to shop to save money. Hence their slogan “Save Money, Live Better.” And even though they’ve ventured into the world of an ecommerce marketplace by allowing third-party sellers on their site, they still want their customers to score good deals. That’s why it isn’t surprising that Walmart encourages third-party sellers to give customers free shipping.
What’s new in Walmart V3?
Walmart made some changes to their full item specs when they launched version 3 last year. While version 2 is still hanging in there, Walmart plans on deprecating it soon. To prevent any future errors, you’ll want to hop on board with the new changes.
Why You Should Use Amazon Sponsored Products
Nowadays, there are an overwhelming amount of ways to advertise your products online. From Google Shopping Ads to retargeting campaigns to Facebook ads, the possibilities seem endless. It can be difficult to know where to drop your advertising dollar.
How to Implement Amazon Sponsored Products
Amazon Sponsored Products helps sellers promote individual product listings through keyword-targeted ads using a pay-per-click model. It’s a great way to enhance product exposure and increase sales.
3 More Ways to Reach Tons of Amazon Shoppers
More than 300,000 small and medium-sized U.S. based businesses started selling on the Amazon platform in 2017 alone. With that many sellers, it can be hard to stand out among the pack. Here’s where Amazon’s advertising solutions come into play. Sponsored Products, Headline Search Ads, and Amazon Stores offer a unique way to reach customers, boost product visibility and land more sales within the Amazon platform.
Why Ratings/Reviews Matter to Google and Amazon
In the age of ecommerce, online reviews matter big time. They can sway a customer’s buying decision--for better or for worse. And if you don’t think that shoppers take these stranger’s opinions seriously, think again. A whopping 85% of consumers trust online reviews as much as personal recommendations.
The 4 Keys to Winning the Buy Box
Amazon’s Buy Box is the featured section on a product detail page where customers can click-to-add directly into their shopping carts. Needless to say, winning the Buy Box can be a boom to sales. But because multiple sellers can sell the same product, it’s not uncommon to find your products “competing” with other listings to win the Buy Box. To the novice seller, this might all seem arbitrary — maybe even lucky. But Amazon’s product search takes multiple variables into consideration to decide what listing to show in the Buy Box.
FBA vs. FBM: What Should I Choose?
The goal of just about every Amazon seller is to increase sales and earn profits. And to do that, sellers have to pay close attention to all aspects of their business when making decisions. One of these decisions has to do with fulfillment.
What is the Buy Box?
Third party sellers make up a big part of Amazon’s sales. The retail giant generated a whopping 31.88 billion dollars in third-party seller services revenues in 2017 alone. A lot of these third-party sellers are competing to sell the same products. And since there is only one listing per product, these sellers need a way to stand out from the pack. That’s where the Buy Box comes into play.
What is FBA?
Amazon sellers have a lot on their plate. They have to decide what products to sell, create the actual product listing and run their business outside of Amazon. Add shipping and fulfillment in there and it can get exhausting. That’s where Fulfillment by Amazon (FBA) comes in. It’s the alternative option to Fulfillment by Merchant (FBM) that can save sellers time to focus on other areas of their business.
Houzz Marketplace: Improving Your Seller Score
For those selling home decor products through the Houzz marketplace, this can be achieved by obtaining a high Seller Score. To help you do so, we've outlined what goes into the Houzz Seller Score along with some tips on revamping your score before the holiday season is in full swing.
Why You Should Check Google Merchant Center Diagnostics Regularly
Getting a product feed ready for Google Shopping takes some work. After you set it up, you have to submit it to Merchant Center and resolve any errors that may prevent it from going live. But once you finally have the perfect, error-free feed, you can’t simply put it on an automated submission schedule and expect the sales to magically roll in.
Back-to-School: Retail Spending Continues to Add Up
This year, shoppers are expected to spend $75.8 billion on supplies, apparel and electronics for back-to-school.
Product Title Optimization Templates for Amazon Listings
Titles are one of the most important features of any Amazon listing. Without an optimized title, your products may not be found by potential customers and, as a result, yours sales will suffer. In order to build that perfect title, there are certain formulas that you can use as guidelines. With that being said, not all titles follow the same format. The format all depends on what category you are selling in and the specific product type.
How to Set up Shipping in Google Merchant Center
Shipping is a sore subject for many online shoppers. To put it into perspective, 66% of online shoppers have decided not to buy an item because of online shipping costs. One way to avoid this scenario when it comes to your online store is to be upfront about shipping costs from the start. Google has a list of requirements and guidelines that you’ll want to follow to ensure your setting up your shipping as accurately as possible.
Using Google Shopping Currency Conversion for Multi-Country Selling
When submitting a Google Shopping feed, you’re required to provide the currency that your prices are in. If you’re submitting US dollars, you append USD to the price field. If you’re submitting Canadian dollars, you append CAD.
This Is How American AF Stormed the Beaches of Ecommerce
After optimizing our feeds through GoDataFeed, average order value and ROAS all increased.
Optimizing Amazon Listings for Mobile
When talking Amazon optimization tips, you (probably) think of your listings as they might appear on a desktop browser. While you’re not wrong, you’re neglecting a major trend in online shopping: mobile.
Why Many Online Stores Fail and What You Can Do to Avoid It
About 80 percent of online stores die out within the first two years. But why? The answer, we found, might be hiding in plain sight.
Amazon: Listing With Variations vs. Listing Without Variations
Creating product listings are usually pretty straight-forward. One product, one listing. But what happens when you have items that are all related but only vary by attributes such as color or size? If you create a separate listing for each of these product variations, it becomes difficult for a person to shop all of your product options as they would have to click through multiple listings to see all of the options available.
How to Setup Variations on Amazon
Amazon product listing variations allow sellers to list all related products under one listing. Not only does this promote a better search result experience for shoppers, it also makes it easier for them to browse between product options.
Amazon Description Optimization by Category
While product descriptions may not be as prominent as titles or bullet points, they can play a huge role in the discoverability of your products. You want to make sure you give them the attention they deserve.
Amazon Image Requirements
In the world of online retailing, product images are kind of a big deal.
Amazon Bullet Points Tips & Templates
If you’re a brand owner on Amazon, you want your product content fully optimized to increase the discoverability of your listing. A great place to start is your bullet points.
How to Choose Product Images for Amazon Listings
Choosing the perfect images for your Amazon listings can be a daunting task. We’ve listed out some ideas below to guide you in the image-choosing process.
The Retailer's Guide to Google Local Inventory
How are you supposed to compete in a world where ecommerce and in-store shopping experiences are intertwined? Answer: Google Local Inventory Ads.
How to Optimize Your Google Shopping Images
A picture's worth a thousand words. Especially in Google Shopping PLAs! We’ve compiled a list of optimization tricks to help get you started.
7 Ways You're Not Selling on Google (But Should Be)
You probably already have your products up on Google, but here are even more ways Google can help you increase sales and revenue.
Channel Specific Title Optimization Formulas
Product title optimization can lead to a higher chance of conversions and more sales. In this post, we break down some of the key differences to think about when it comes to title creation for each channel.
Google Shopping PLA Title Optimization & Templates
If you’re struggling to find success on Google Shopping, it's time to revisit your PLA titles. In this post we look at title optimization strategies and provide you with ready-to-use templates.
5 Product Listing Optimization Tricks You’ve got to Try
Feed optimization is something that needs to be continuously worked on. Here we’ve rounded up some tips to help get your feed in shape before the shopping season is in full swing.
The 7 Essential Elements of a Product Listing Ad
Here’s a look at the 7 PLA elements that will (most likely) never go out of style:
Preventing 5 Common Product Listing Mistakes
Here are five of the most common (and costly) product listing mistakes, and how to fix them.
Haunt Your Way Into Scary-Good Halloween Sales
With Halloween spending expecting to hit a whopping $9.1 billion this year, now is the time to get your listings Halloween-ready. Here’s everything you need to know to steal your share of those scary sales.
3 Reasons Why Product Data Is the Frenemy of Campaign Bidding
Here are three reasons that your product data impacts your Google Campaigns.
How to Promote Your Products on Amazon Spark
Since the social network is so new, retailers have a chance to get in on the ground floor, when there’s less clutter and competition. Here’s a step-by-step guide to adding your products and optimization tips to make the most of your Spark posts.
Houzz Announces Important Feed and Account Updates
Houzz announced a few changes coming to your feeds and accounts.
Google Launches Product Listing Ads in Image Search
Google has officially launched Shopping Ads inside image query SERPs.
Google Rolls Out Changes to Apparel Color Values
New color values set to roll out in Google Shopping.
How to Fix MyShopify URLs to Avoid Google Errors
It is not uncommon for merchants using Shopify as their ecommerce platform to experience errors in Google Merchant Center for incorrect product URLs. Google will show the error ‘URLs do not belong to your website’ if the product URL in your data feed does not match exactly that of the domain that you claimed within your Google Merchant Center.
How to Locate Your FTP Credentials in Google and Bing
FTP is an easy, reliable way for merchants to submit their product feeds to both Google Merchant Center and Bing Merchant Center. If you are using a third party feed service you may want to provide them with these FTP credentials to complete your feed submission. A common question that we receive is how to actually find these credentials within the Merchant Center accounts.
Facebook Dynamic Product Ads FAQ
The launch of Facebook Dynamic Product Ads is Facebook's can be a real boon to retailers. Don't let questions about the process keep you from getting in on the action. Read the FAQ to find answers to the most common questions about dynamic product ads.
Bing Product Ads is Here
After much waiting and speculation, yesterday Microsoft announced the launch of its answer to Google Product Listing Ads – Bing Product Ads. This is great news for merchants, because Bing is seeing a 26% increase in traffic year over year and the Bing and Yahoo network commands approximately 30% of market share for all searches.
Nicole Santoro
