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Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns

Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns

Google Ads has changed how Performance Max (PMax) and Shopping campaigns compete, with ad rank now determining auction winners. Learn how this impacts costs, bidding control, and Q4 strategies. We share actionable tips to reduce campaign overlap, leverage data monitoring tools, and refine targets to maintain efficiency.

Google
October 23, 2024
Launch on Microsoft Ads Now for Untapped Growth in 2025
October 15, 2024

Launch on Microsoft Ads Now for Untapped Growth in 2025

Ecommerce
Stop Wasting Time on Manual Updates—Here’s Why Automation is Key
September 27, 2024

Stop Wasting Time on Manual Updates—Here’s Why Automation is Key

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eBay

2016 eBay Seller Update

This year's eBay Seller Update features changes to Product Pages, View Item and the Seller Hub.

Posted on 
Jun 13, 2016
  by
Bryan Falla

Read More
GoDataFeed

GoDataFeed at IRCE 2016

Are you going to be at IRCE this year? Come chat with us!

Posted on 
Jun 9, 2016
  by
Bryan Falla

Read More
Google

Google Launches Product Listing Ads in Image Search

Google has officially launched Shopping Ads inside image query SERPs.

Posted on 
May 24, 2016
  by
Nicole Santoro

Read More
Ecommerce

GoDataFeed Talks Shop at Shoptalk

ShopTalk is the talk of the town. Today, we're talking ShopTalk.

Posted on 
May 18, 2016
  by
Lin Grosman

Read More
Ecommerce

Finding Your Audience in Ecommerce

Use this guide to find your ecommerce audience.

Posted on 
Mar 24, 2016
  by
Bryan Falla

Read More

Google Tests Product Listing Ads in Google Image Search

Google testing Shopping ads in image query SERPs.

Posted on 
Mar 11, 2016
  by
Bryan Falla

Read More
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Product feed basics
Intro to Product Feeds
A brief introduction to product feeds.
Product Feed File Formats
A breakdown of the various product feed file formats.
Product Attributes
An overview of product attributes, which are the fields of data that catalog product details.
Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Data Ecosystems
Let's talk about the 3 types of data ecosystems that pertain to ecommerce businesses.
Product Feed Creation
Creating a feed is simple, but feed success is driven by your toolset.
Product Feed Distribution
The means by which product feeds get to their channels.
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Marc Darmon
Nick Martins
Steven Hope
Jeffrey Tower
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Meta

Why Your Product Data Is Holding You Back on Amazon

Here are a few reasons why your product data can hold you back from reaching more Amazon shoppers.

Amazon
October 2, 2017

Haunt Your Way Into Scary-Good Halloween Sales

With Halloween spending expecting to hit a whopping $9.1 billion this year, now is the time to get your listings Halloween-ready. Here’s everything you need to know to steal your share of those scary sales.

Ecommerce
October 16, 2017

Preventing 5 Common Product Listing Mistakes

Here are five of the most common (and costly) product listing mistakes, and how to fix them.

Ecommerce
October 18, 2017

6-Step Guide to Increase Ecommerce Profits Using Analytics

Businesses that use advanced analytics have profitability and productivity rates higher than their peers. Here are some of the most effective ways you can put analytics to work for you.

Ecommerce
October 19, 2017

9 Must-Have Features to Look for in an Amazon Listing Tool

More and more, seasoned sellers are turning to Amazon listing tools – software that allows businesses to update product listings in bulk, sync orders and more. But how do you know which tool is the right one for you? What features should you look for? Read on to find out.

Amazon
October 20, 2017

The 7 Essential Elements of a Product Listing Ad

Here’s a look at the 7 PLA elements that will (most likely) never go out of style:

Ecommerce
October 23, 2017

Feed Audit 101: Master Your Data Feed Marketing Strategy with These 9 Questions

We've broken down the steps to mastering your data feed marketing strategy. Read on to learn how to make the process as painless as possible.

Ecommerce
October 31, 2022

Google Shopping Best Practice Strategies & Strategies for Success

Whether you run a Fortune 500 company or are going at it alone, there is no way you won’t see greater profits if you put these nine Google shopping methods to use.

Google
November 16, 2017

7 Things Your eBay Feeds Must Have

eBay has its own specific requirements and best practices. Here is a list of seven things your eBay feed needs – which should serve as a good starting point for newbies and a refresher for sellers already experienced on the marketplace.

eBay
December 15, 2017

10 Things You DON’T Have To Do Anymore With GoDataFeed

In this post, we’re taking the reverse approach. Here are the top 10 things you WON’T have to do anymore with your product feeds once you have our service. All packaged nicely in a Letterman-style countdown. Boom. You’re welcome.

GoDataFeed
December 28, 2017

How to Use Google Shopping to Create Customer Lifetime Value

Here's something to consider: you may be misjudging your ROI. In this post we show you how to squeeze more ROI out of each Google Shopping conversion.

Google
January 4, 2018

Google Shopping PLA Title Optimization & Templates

If you’re struggling to find success on Google Shopping, it's time to revisit your PLA titles. In this post we look at title optimization strategies and provide you with ready-to-use templates.

Google
January 12, 2018
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