The pandemic accelerated the growth of ecommerce and Google plans to use this momentum to usher in a new era of online shopping. In this year’s Google Marketing Livestream, the company has laid out its plans to enhance the Google Shopping experience with new features that rivals its biggest competitors.
Pay-per-click channels are a great way to reach new shoppers and drive sales on your web store. Marketplaces allow you to leverage native audiences and platforms to make sales.
Just as people tend to stick to their favorite stores, they’re also quick to stick to their favorite online marketplace. A platform like Walmart.com might be exactly what your business needs.
Snapchat Dynamic Ads are a simple and effective way to reach new customers. If you sell products online, have a young target audience, and you're not already using Snapchat, you might want to change that.