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Bing Updates Field Names, Adds Optional Fields
Bing Ads is changing how its product feeds are organized. Beginning Aug. 1, 2015, all feeds submitted to Bing must be updated with the new field names or they will be rejected.
Instagram Announces New Retail-Friendly Ads
Instagram announced today that it is rolling out new ad formats, including action-oriented ads with "Shop Now" buttons for retailers.
Optimize Data Feeds by Tapping Into Product Variations
Product data feed optimization is essential to being competitive and profitable on shopping channels like Google Shopping, Amazon or eBay. And there’s no better example of this than product variations (also known as variables or options).
Facebook Dynamic Product Ads FAQ
The launch of Facebook Dynamic Product Ads is Facebook's can be a real boon to retailers. Don't let questions about the process keep you from getting in on the action. Read the FAQ to find answers to the most common questions about dynamic product ads.
Amazon Increases FBA Fees
The scheduled fee adjustments to Fulfillment by Amazon (FBA) services took effect today. The changes, according to Amazon, were made to reflect Amazon's costs of fulfillment, transportation and customer service.
Google Shopping FAQs
Google Shopping has evolved greatly since the early days. From Froogle to Product Search, from Product Listing Ads to Google Shopping, one thing remains clear: however you look at it, Google product listing ads work because they’re powered by Google’s popular search engine, which attracts 178 million unique visitors each month.
Intro to Product Feeds
Product Feed File Formats
Product Attributes
Product Identifiers
Data Ecosystems
Product Feed Creation
Product Feed Distribution
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Featured Posts
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How AI Is Transforming Omnichannel Support
AI is changing customer service — but success depends on more than automation. Learn how smart brands are using clean data to deliver faster, better omnichannel support.
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The Future of Shopping Is Personal—But It Starts with Smarter Feeds
AI is reshaping personalization—but most ecommerce systems weren’t built to support it. This article unpacks where legacy strategies fall short and how AI can bridge the gap between fragmented data and scalable, channel-aware experiences. It’s a strategic foundation for teams building the next generation of shopping journeys.
