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New Google Shopping Features Announced for 2021
The pandemic accelerated the growth of ecommerce and Google plans to use this momentum to usher in a new era of online shopping. In this year’s Google Marketing Livestream, the company has laid out its plans to enhance the Google Shopping experience with new features that rivals its biggest competitors.
PPC vs Marketplaces: Finding Your Marketing Mix
Pay-per-click channels are a great way to reach new shoppers and drive sales on your web store. Marketplaces allow you to leverage native audiences and platforms to make sales.
Why Walmart Should Be Your Next Marketplace
Just as people tend to stick to their favorite stores, they’re also quick to stick to their favorite online marketplace. A platform like Walmart.com might be exactly what your business needs.
2021 Google Product Data Specs Update
The focus of this year's Google product data specs update is on improving the quality of product information across free listings and Shopping ads.
This Month in Ecommerce - April 2021
Missed out on some of the month's most important ecommerce developments? No worries, we've got you covered.
Cashing in on Snapchat's Dynamic Ads
Snapchat Dynamic Ads are a simple and effective way to reach new customers. If you sell products online, have a young target audience, and you're not already using Snapchat, you might want to change that.
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The Future of Shopping Is Personal—But It Starts with Smarter Feeds
AI is reshaping personalization—but most ecommerce systems weren’t built to support it. This article unpacks where legacy strategies fall short and how AI can bridge the gap between fragmented data and scalable, channel-aware experiences. It’s a strategic foundation for teams building the next generation of shopping journeys.
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How to Fix Google Merchant Center Policy Violations with AI
Struggling with Google Merchant Center policy violations? Learn how to use AI tools like ChatGPT to detect, fix, and prevent listing errors—so you can stay compliant, avoid disapprovals, and maximize your product visibility.
