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Manually managing your product feed is definitely possible... but is it optimal? Not at all.
Is Google Express really going away? Technically, but not really. Let's discuss!
It’s finally here — the “new” Google Shopping! Merchants have a huge opportunity to profit from Google’s new Shopping experience. But what has actually changed?
Listing your products on shopping engines and marketplaces is important, but you shouldn't stop there. You need to meet your audience where they hang out, on their social feeds.
Google tends to diversify search results as much as possible unless it’s close to 100% certain of the searcher’s intent. But there are ways to optimize for your brand. Here's how.
When advertising on Facebook and Instagram, you're not just competing against other retailers. To make your ads stand out, you need eye-catching imagery and copy that supports it.
Google Ads has changed how Performance Max (PMax) and Shopping campaigns compete, with ad rank now determining auction winners. Learn how this impacts costs, bidding control, and Q4 strategies. We share actionable tips to reduce campaign overlap, leverage data monitoring tools, and refine targets to maintain efficiency.
Are you relying too much on Google Ads? Discover how Microsoft Ads can unlock untapped growth in 2025. Learn why diversifying your ad strategy now could be the key to reaching valuable, overlooked audiences and improving your ROI.