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What's New with the "New" Google Shopping
It’s finally here — the “new” Google Shopping! Merchants have a huge opportunity to profit from Google’s new Shopping experience. But what has actually changed?
The Dynamic Appeal of Social Product Ads
Listing your products on shopping engines and marketplaces is important, but you shouldn't stop there. You need to meet your audience where they hang out, on their social feeds.
Why Do Other Products Show Up for My Brand on Google Shopping?
Google tends to diversify search results as much as possible unless it’s close to 100% certain of the searcher’s intent. But there are ways to optimize for your brand. Here's how.
Optimizing Images for Dynamic Product Ads on Facebook and Instagram
When advertising on Facebook and Instagram, you're not just competing against other retailers. To make your ads stand out, you need eye-catching imagery and copy that supports it.
SEO and PPC: Better Together
Oftentimes, retailers fail to recognize the SEO and PPC are close friends in ecommerce. But what makes them better together?
Where Do My Google Ads Show Up?
Oftentimes, the distinction between ads can grow ambiguous, as does determining when and where your ads will show up. Let's clear that up.
Intro to Product Feeds
Product Feed File Formats
Product Attributes
Product Identifiers
Data Ecosystems
Product Feed Creation
Product Feed Distribution
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Featured Posts
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How to Fix Google Merchant Center Policy Violations with AI
Struggling with Google Merchant Center policy violations? Learn how to use AI tools like ChatGPT to detect, fix, and prevent listing errors—so you can stay compliant, avoid disapprovals, and maximize your product visibility.
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How to market your products for free
You’re spending on ads, but are you missing the free product placements your competitors are using to win clicks? This guide shows you where they are—and how to get in.
