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Proven Techniques For Google Shopping Campaign Optimization
Google Shopping campaign optimization is a key part of your selling strategy. In this step-by-step guide, we'll review 5 proven techniques for optimal Google Shopping campaigns. From data optimization to employing custom labels, we'll dive deep into some of the most talked-about concepts in Google Shopping strategy and present five ways in which you can effectively optimize your Google Shopping campaigns to improve performance.
3 More Ways to Reach Tons of Amazon Shoppers
More than 300,000 small and medium-sized U.S. based businesses started selling on the Amazon platform in 2017 alone. With that many sellers, it can be hard to stand out among the pack. Here’s where Amazon’s advertising solutions come into play. Sponsored Products, Headline Search Ads, and Amazon Stores offer a unique way to reach customers, boost product visibility and land more sales within the Amazon platform.
The 4 Keys to Winning the Buy Box
Amazon’s Buy Box is the featured section on a product detail page where customers can click-to-add directly into their shopping carts. Needless to say, winning the Buy Box can be a boom to sales. But because multiple sellers can sell the same product, it’s not uncommon to find your products “competing” with other listings to win the Buy Box. To the novice seller, this might all seem arbitrary — maybe even lucky. But Amazon’s product search takes multiple variables into consideration to decide what listing to show in the Buy Box.
Why Ratings/Reviews Matter to Google and Amazon
In the age of ecommerce, online reviews matter big time. They can sway a customer’s buying decision--for better or for worse. And if you don’t think that shoppers take these stranger’s opinions seriously, think again. A whopping 85% of consumers trust online reviews as much as personal recommendations.
What is the Buy Box?
Third party sellers make up a big part of Amazon’s sales. The retail giant generated a whopping 31.88 billion dollars in third-party seller services revenues in 2017 alone. A lot of these third-party sellers are competing to sell the same products. And since there is only one listing per product, these sellers need a way to stand out from the pack. That’s where the Buy Box comes into play.
FBA vs. FBM: What Should I Choose?
The goal of just about every Amazon seller is to increase sales and earn profits. And to do that, sellers have to pay close attention to all aspects of their business when making decisions. One of these decisions has to do with fulfillment.
Intro to Product Feeds
Product Feed File Formats
Product Attributes
Product Identifiers
Data Ecosystems
Product Feed Creation
Product Feed Distribution
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Featured Posts
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How to Fix Google Merchant Center Policy Violations with AI
Struggling with Google Merchant Center policy violations? Learn how to use AI tools like ChatGPT to detect, fix, and prevent listing errors—so you can stay compliant, avoid disapprovals, and maximize your product visibility.
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How to market your products for free
You’re spending on ads, but are you missing the free product placements your competitors are using to win clicks? This guide shows you where they are—and how to get in.
