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Google Shopping is the entry point to all things retail on Google. Product listing ads, dynamic remarketing ads, local inventory ads, Manufacturer Center, you name it, these all depend on a Google Shopping foundation. So it makes sense that Google Shopping is far and away the most important marketing channel for ecommerce marketers looking to reach Google's one billion users.
Shipping is a sore subject for many online shoppers. To put it into perspective, 66% of online shoppers have decided not to buy an item because of online shipping costs. One way to avoid this scenario when it comes to your online store is to be upfront about shipping costs from the start. Google has a list of requirements and guidelines that you’ll want to follow to ensure your setting up your shipping as accurately as possible.
Your Google Shopping product descriptions are more important than you might think. Use this guide to optimize them.
Affiliate campaigns perform at their peak when they're optimized using top-of-the-funnel and mid-funnel strategies. Here's how.
Customer Match uses remarketing lists to target Google shoppers. Pretty awesome, huh?
Product reviews could make or break your ecommerce efforts. It's time you gave them their due.
Struggling with Google Merchant Center policy violations? Learn how to use AI tools like ChatGPT to detect, fix, and prevent listing errors—so you can stay compliant, avoid disapprovals, and maximize your product visibility.
You’re spending on ads, but are you missing the free product placements your competitors are using to win clicks? This guide shows you where they are—and how to get in.