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As you can see, we had a great time at Pubcon this year learning about the latest digital marketing strategies.
What is Google Customer Reviews, you ask? It's a free program that lets you gather and display reviews from shoppers using Google customer surveys that are sent to shoppers who’ve recently made a purchase on your site.
While you can look to traditional marketing methods, it’s hard to beat the return on investment of internet marketing campaigns due to their comparatively low costs, and strong returns through optimization.
This year, though, the Pubcon SFIMA Summit is extra special. Our very own ecommerce guru Steven Hope will be presenting on optimizing your Amazon listings.
Customer Match is still new and has a lot of options for targeting ads, so here are some tips on how to use its features in your next campaign.
Walmart Marketplace announced this week some coming changes to the Transit Time Settings.
Amazon and eBay may seem similar at first glance, but their selling strategies couldn’t be more different. While Amazon prioritizes products and the Buy Box, eBay puts sellers in the spotlight. So, how do you optimize your listings, pricing, and marketing to succeed on both? In this guide, we break down the key differences and winning tactics to maximize your sales on each platform. Whether you’re an experienced seller or just getting started, these insights could make all the difference. Let’s dive in.
Google's AI Overview increasingly pulls from YouTube over traditional product pages, with video citations up 310% since the start of 2024. Learn why retail search visibility now depends on video content, and how to adapt your SEO strategy.