The GoDataFeed Blog
Sign up for actionable ecommerce tips, tricks and how-tos.
Increase Online Sales Using Multichannel Marketing
"If you build it they will come." It's too bad that maxim doesn't apply to ecommerce. Then every retailer's products would virtually fly off the shelves. Unfortunately, it's just not the case. That's why savvy online retailers turn to multichannel marketing strategies in order to reach maximum exposure. With so many product marketing options, however, creating a winning game plan can be intimidating. But it doesn’t have to be.
Introducing the New Bing Shopping Campaigns
Bing is at it again, and right in time for holidays! Product Ads were a big hit in attracting shoppers on the Yahoo Bing Network last year because of their rich, engaging format. This year we’ve launched Bing Shopping Campaigns to help advertisers capture our shopping audience with enhanced control, insight and efficiency, and with consistent management across advertising platforms.
Google Pilots “Purchases on Google” & Bing Shopping Now Open to All U.S. Retailers
Today, Google announced its Purchases on Google pilot that enables consumers to click on "Buy on Google" ads to complete purchases. Shoppers complete the purchase using Google-stored payment data, which is then sent to retailers to process and fulfill. Merchants handle all customer service communications and “own” their customer’s data.
Bing Updates Field Names, Adds Optional Fields
Bing Ads is changing how its product feeds are organized. Beginning Aug. 1, 2015, all feeds submitted to Bing must be updated with the new field names or they will be rejected.
Instagram Announces New Retail-Friendly Ads
Instagram announced today that it is rolling out new ad formats, including action-oriented ads with "Shop Now" buttons for retailers.
Optimize Data Feeds by Tapping Into Product Variations
Product data feed optimization is essential to being competitive and profitable on shopping channels like Google Shopping, Amazon or eBay. And there’s no better example of this than product variations (also known as variables or options).
Intro to Product Feeds
Product Feed File Formats
Product Attributes
Product Identifiers
Data Ecosystems
Product Feed Creation
Product Feed Distribution
%20Benefits%20of%20Data%20Feed%20Automation.png)
.png)
.png)
.png)
.png)
%20Feature%20focus.png)
.png)
Featured Posts
Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns
Google Ads has changed how Performance Max (PMax) and Shopping campaigns compete, with ad rank now determining auction winners. Learn how this impacts costs, bidding control, and Q4 strategies. We share actionable tips to reduce campaign overlap, leverage data monitoring tools, and refine targets to maintain efficiency.
Launch on Microsoft Ads Now for Untapped Growth in 2025
Are you relying too much on Google Ads? Discover how Microsoft Ads can unlock untapped growth in 2025. Learn why diversifying your ad strategy now could be the key to reaching valuable, overlooked audiences and improving your ROI.
