Google Shopping could be great for your business, or it could lead to some wasted time, wasted ad spend, or both. What you need to know is where to focus your efforts – set your sights on these three areas.
We sat down with ecommerce expert and CEO of American Outlets, Gil Elias, to talk about global exporting, localization, and more. Check out what he had to say!
People abandon their virtual shopping carts all the time, and it’s your job as an ecommerce store owner to bring them back to recover their order. Generally speaking, the best method is to remind them about your awesome products with retargeting. It also happens to be the most effective way to drive sales on Facebook and Instagram.