optimization
Common Mistakes in Data Feed Management (and How to Avoid Them)
In ecommerce, data feed management stands as a cornerstone for operational efficiency and marketing prowess. It's the engine that powers product listings, ensures accurate pricing, and facilitates seamless customer experiences. Yet, many ecommerce businesses, despite their best intentions, fall prey to common mistakes in this domain. Read on to learn how to avoid these common mistakes.
How to Analyze Your Product Data to Elevate Your Ecommerce Strategy
In this post, we'll explore the often-overlooked role of data in ecommerce campaign success, the challenges of optimizing data with precision but at scale, and how performing a Feed Analysis can help you overcome poor performance and save you from the massive headaches that can arise when channels decide your data is not up to par.
How Walmart Shipping Templates Revolutionize Shipping Operations
Walmart shipping templates give retailers the ability to streamline your shipping process and provide a consistent and reliable shipping experience for your customers. In this blog post, we'll dive into what Walmart shipping templates are and how they can help simplify your shipping operations.
Feed Audit 101: Master Your Data Feed Marketing Strategy with These 9 Questions
We've broken down the steps to mastering your data feed marketing strategy. Read on to learn how to make the process as painless as possible.
Data Feed Tactics to Boost Sales During Fall Months
Optimizing your product data at the feed-level at the beginning of this season gives your store the opportunity to increase sales volume by: Targeting highly-motivated audiences, clearing old inventory, and promoting new and in-demand products.
8 Steps to Creating a Product Page that Converts (with Examples)
Conversion Rate Optimization is the art and science of persuading delighting customers into buying. As ecommerce marketers, that means increasing how many people buy our product. It can also mean increasing how much shoppers spend while they’re in our store. It can even mean getting shoppers to share their love of a product. Whatever your goal, CRO can help.
What Is a Product Feed & Why You Need One
A product feed can drive the success or failure of an ecommerce campaign. While most campaigns employ product feeds simply to move product data from one place to another, power sellers use product feeds as a competitive advantage.
Holiday Prep Checklist for Online Retailers (2021)
With so many people turning to the Internet for their holiday purchases, are you ready to claim your share of the holiday sales cache? Here's a checklist of things you should consider when preparing for the holidays.
How to Stop the Silent Campaign Killer Lurking in Your Product Data
It’s tempting to enter only the bare amount of information necessary to launch each item in your store. After all, shouldn’t your products speak for themselves? It turns out, though, that there are several reasons a complete product data feed can help you grow ecommerce sales:
How GoDataFeed leverages product data to fuel ecommerce performance
Increased competition means that selling online isn’t quite as simple as it used to be. The Digital Shelf is packed with competition. If you're having trouble gaining substantial traction, maybe it's not your strategy or your budget. Maybe your product data needs some TLC. GoDataFeed can help.
Crisis-proofing Your Products
A crisis can force you to reconsider how you market your products. Fortunately, GoDataFeed can help.
3 Traits of Highly Successful Google Shopping Campaigns
Google Shopping could be great for your business, or it could lead to some wasted time, wasted ad spend, or both. What you need to know is where to focus your efforts – set your sights on these three areas.
Top Ecommerce Channels Tip Sheet (2019)
With the holiday season around the corner, there's plenty to be mindful of. Here's are some optimization tips for the top ecommerce channels of the year.
Why Do I Need a Product Feed Tool?
Manually managing your product feed is definitely possible... but is it optimal? Not at all.
Optimizing Images for Dynamic Product Ads on Facebook and Instagram
When advertising on Facebook and Instagram, you're not just competing against other retailers. To make your ads stand out, you need eye-catching imagery and copy that supports it.
SEO and PPC: Better Together
Oftentimes, retailers fail to recognize the SEO and PPC are close friends in ecommerce. But what makes them better together?
The Best Way to Reduce Ecommerce Returns
There’s a problem plaguing the world of ecommerce, and it seems to be growing with each passing year... product returns. The solution? Buyers need to know exactly what they're buying when they complete their purchase.
New in GoDataFeed: Faster Customization
At GoDataFeed, we're all about efficiency. We're also all about effectiveness. That's why we're so excited about these new features that make our already super-effective rules engine super efficient to use.
Everything You Need to Know About Merge Files
Merge files are supplemental data files that allow your add to modify and optimize your primary source data in various ways. Here's everything you need to know about using merge files in GoDataFeed.
This Is Why Your Shopping Ads Aren't Showing Up on Google
From product data, to campaign settings, to account-related issues, this is why your Shopping ads aren't showing up on Google – and what you can do about it.
Classic SEO Principles That Will Revitalize Your Product Listings
Use these traditional SEO principles to give your ecommerce campaigns a boost.
5 Reasons Bad Data Is Spoiling Your Online Sales
To help you get the most out of your product data, we came up with a list of common data setbacks and the best ways to overcome them.
Conversion Optimization for Google Shopping Campaigns
The final leg of a successful Google Shopping campaign is less about what you do on Google and more about how you tie the overall strategy together. Even if you’ve done everything right up to this point, a poor shopping experience can cost you a sale.
How to Master Your Product Feeds in 6 Simple Steps
Your product feeds will determine a big part of your ecommerce success. In this post we round up the most important and often overlooked "insider" steps on generating a successful data feed.
Product Title Optimization Templates for Amazon Listings
Titles are one of the most important features of any Amazon listing. Without an optimized title, your products may not be found by potential customers and, as a result, yours sales will suffer. In order to build that perfect title, there are certain formulas that you can use as guidelines. With that being said, not all titles follow the same format. The format all depends on what category you are selling in and the specific product type.
7 Ways to Supplement Your Product Data to Improve Exposure
Supplemental product data could hold the key to successful ecommerce campaigns.
Channel Specific Title Optimization Formulas
Product title optimization can lead to a higher chance of conversions and more sales. In this post, we break down some of the key differences to think about when it comes to title creation for each channel.
10 Things You DON’T Have To Do Anymore With GoDataFeed
In this post, we’re taking the reverse approach. Here are the top 10 things you WON’T have to do anymore with your product feeds once you have our service. All packaged nicely in a Letterman-style countdown. Boom. You’re welcome.
Preventing 5 Common Product Listing Mistakes
Here are five of the most common (and costly) product listing mistakes, and how to fix them.
3 Reasons Why Product Data Is the Frenemy of Campaign Bidding
Here are three reasons that your product data impacts your Google Campaigns.
Optimize Data Feeds by Tapping Into Product Variations
Product data feed optimization is essential to being competitive and profitable on shopping channels like Google Shopping, Amazon or eBay. And there’s no better example of this than product variations (also known as variables or options).
