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Feed strategy, decoded.

Investigative writing on product data, channel mechanics, and the cost of getting your feed wrong.

One issue a month. No spam, unsubscribe anytime.

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Feed management, explained. The complete guide.

Feed management, explained. The complete guide.

The complete guide to product feed management: what a feed is, why channels reject unmodified store data, how the six-stage pipeline works, and how to run one catalog across 40+ channels without spreadsheets.

Read the guide →
Product Feed Optimization

Product Type Depth Decides What Your Algorithm Learns Against

Your product_type hierarchy shapes how Google Shopping and PMax learn, segment, and bid. Learn how taxonomy depth affects ROAS, cohort resolution, and campaign performance.

Carlos Rodriguez
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Recent writing.

Product Feed Management

How AI Shopping Surfaces Read Your Product Feed: ChatGPT, Perplexity, Google AI Mode & Microsoft Copilot

Learn how ChatGPT, Perplexity, Google AI Mode, and Microsoft Copilot read product feeds, what data influences recommendations, and how to optimize your catalog for AI shopping visibility.

Eliza Shehadeh
Amazon Marketplace

Amazon sunset the Buy Box eligibility gate. Feed architecture became a continuous ranking input.

Amazon removed the Buy Box eligibility gate. Learn how the new Featured Offer ranking model changes seller competition and why feed quality now matters more.

Bryan Falla
Google Shopping

Google Is Deciding What Your Products Are. Here's How to Take That Decision Back.

Learn how Google automatically categorizes products in Merchant Center, why it impacts Shopping performance, and how to override product categories correctly.

Kieron Zabow
Google Shopping

Disapproved Products Don't Show Up in Your Ad Data [Guide]

Learn why Google Merchant Center disapproved products silently disappear from Shopping ads, how to find them, and how to prevent hidden performance losses.

Carlos Rodriguez
Product Feed Optimization

Product Title Optimization (How Google Uses Your Titles) [Guide]

Learn how Google Shopping reads product titles, why title structure affects search matching, and how optimized feed titles improve Performance Max performance and product visibility.

Carlos Rodriguez
AI Commerce

Surviving Agentic Checkout: Why Product Data is the Only Protocol You Control

Confused by ACP, UCP, AP2, MCP, and AI shopping protocols? Here's how the agentic commerce stack works—and why product data remains the layer merchants control.

Bryan Falla

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