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7 Mistakes You're Making on Google Shopping Campaigns (and How to Fix Them)
To help you identify sources of PPC discontent, here are the biggest mistakes ecommerce advertisers make with their shopping campaigns.
Why Many Online Stores Fail and What You Can Do to Avoid It
About 80 percent of online stores die out within the first two years. But why? The answer, we found, might be hiding in plain sight.
This Week in Ecommerce: May 25, 2018
The General Data Protection Regulation, or GDPR, went into effect today, May 25th, after catching most businesses off guard... even though a two-year preparation period preceded the due date.
How to Setup Variations on Amazon
Amazon product listing variations allow sellers to list all related products under one listing. Not only does this promote a better search result experience for shoppers, it also makes it easier for them to browse between product options.
Amazon: Listing With Variations vs. Listing Without Variations
Creating product listings are usually pretty straight-forward. One product, one listing. But what happens when you have items that are all related but only vary by attributes such as color or size? If you create a separate listing for each of these product variations, it becomes difficult for a person to shop all of your product options as they would have to click through multiple listings to see all of the options available.
This Week in Ecommerce: May 18, 2018
Developments, updates, and announcements; here's what stood out to us on the week of May 18, 2018.
Intro to Product Feeds
Product Feed File Formats
Product Attributes
Product Identifiers
Data Ecosystems
Product Feed Creation
Product Feed Distribution
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Featured Posts
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How to market your products for free
You’re spending on ads, but are you missing the free product placements your competitors are using to win clicks? This guide shows you where they are—and how to get in.
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Getting Pinterest Catalogs Right: How to Drive Product Visibility, Shopping Ads, and Sales
Struggling to get your products seen on Pinterest? Your Pinterest Catalog is the key to product visibility, Shopping Ads, and sales. Learn how to optimize your feed, avoid common mistakes, and make the most of Pinterest’s shopping features. Read more!
