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ROAS Checklist: 10 Simple Tests for Your Ecommerce Ads
When people search for products, browse social, and shop on marketplaces, there are thousands of advertisers vying for their attention. So how do you win the click – and the sale? Use these 10 simple tests to create engaging, enticing ecommerce ads.
Social proof: Audiences and platforms pivot to social commerce
Social commerce has come of age. In this blog post, we will explore social media's impact on consumer purchase behavior and retail advertising by looking at quantitative and anecdotal proof of the shift toward social commerce — and how the changing landscape benefits both buyers and sellers.
8 Steps to Creating a Product Page that Converts (with Examples)
Conversion Rate Optimization is the art and science of persuading delighting customers into buying. As ecommerce marketers, that means increasing how many people buy our product. It can also mean increasing how much shoppers spend while they’re in our store. It can even mean getting shoppers to share their love of a product. Whatever your goal, CRO can help.
What Is a Product Feed & Why You Need One
A product feed can drive the success or failure of an ecommerce campaign. While most campaigns employ product feeds simply to move product data from one place to another, power sellers use product feeds as a competitive advantage.
6 Ways Marketplaces Promote Brand Success
As you consider your options and explore varying ecommerce models, here are six ways you can benefit from selling on a marketplace.
Thrive on Live: Live Commerce Strategies for 2022
Let's talk about live commerce strategy and what you should consider when planning live commerce events.
Intro to Product Feeds
Product Feed File Formats
Product Attributes
Product Identifiers
Data Ecosystems
Product Feed Creation
Product Feed Distribution
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Featured Posts
Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns
Google Ads has changed how Performance Max (PMax) and Shopping campaigns compete, with ad rank now determining auction winners. Learn how this impacts costs, bidding control, and Q4 strategies. We share actionable tips to reduce campaign overlap, leverage data monitoring tools, and refine targets to maintain efficiency.
Launch on Microsoft Ads Now for Untapped Growth in 2025
Are you relying too much on Google Ads? Discover how Microsoft Ads can unlock untapped growth in 2025. Learn why diversifying your ad strategy now could be the key to reaching valuable, overlooked audiences and improving your ROI.
