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And… We’re Live! Marketing Your Products With Live Commerce
Online shopping is convenient, but there's no denying it commonly lacks engagement. Live commerce aims to address that and more.
Attract Shoppers With Free and Fast Shipping Labels on Google Product Listings
There's no denying that Google Shopping is bustling with merchants of all kinds, but there's one tried-and-true way to make your products stand out.
Delight Shoppers and Boost Conversions With Google Promotions
If you sell products on Google and you’re looking for a way to boost product visibility, incentivize clicks and potentially increase conversions, then look no further than Google Promotions.
8 Ways to Prepare Your Product Data for Top Marketplace Performance
Transitioning your ecommerce site product data to work on a marketplace isn't always 1:1, but here are some big picture best practices to prepare your catalog for top marketplace performance.
6 Best Practices to Improve Your PPC Feed Management Workflow
Many digital agencies often struggle with product data. Whether or not your team is equipped to handle the range of challenges, you'll want to consider these best practices.
How to Set Up Google Enhanced Conversions to Improve Conversion Tracking
Enhanced Conversions are a new form of conversion tracking that replaces the traditional system with a secure, more effective alternative.
Intro to Product Feeds
Product Feed File Formats
Product Attributes
Product Identifiers
Data Ecosystems
Product Feed Creation
Product Feed Distribution
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Featured Posts
Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns
Google Ads has changed how Performance Max (PMax) and Shopping campaigns compete, with ad rank now determining auction winners. Learn how this impacts costs, bidding control, and Q4 strategies. We share actionable tips to reduce campaign overlap, leverage data monitoring tools, and refine targets to maintain efficiency.
Launch on Microsoft Ads Now for Untapped Growth in 2025
Are you relying too much on Google Ads? Discover how Microsoft Ads can unlock untapped growth in 2025. Learn why diversifying your ad strategy now could be the key to reaching valuable, overlooked audiences and improving your ROI.
