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Shopping cart platforms serve as the foundation on which you will build, structure, and manage your online store. You can compare them to how important physical location and layout are for a brick-and-mortar store.
Once approved to participate in Google Shopping Actions, you’ll need to create a product data feed. This is virtually seamless if you’re already utilizing Google Shopping, as you can use your existing product data for Shopping ads. In fact, all of your existing Google Shopping products will be opted in by default—unless you manually exclude those products, which we’ll get to.
A lot goes into creating successful Google Shopping campaigns. It's easy to get caught up with campaign details that have high optimization caps, only to overlook important campaign elements that bottleneck performance if left ignored.
Using Negative Keywords in Google Shopping Campaigns
To help you get the most out of your product data, we came up with a list of common data setbacks and the best ways to overcome them.
Your products vary by price, margins, inventory, seasonality, etc. While these attributes might seem trivial on paper, they can help you create smarter Google Shopping campaigns (or hurt your campaigns if ignored).
Google Ads has changed how Performance Max (PMax) and Shopping campaigns compete, with ad rank now determining auction winners. Learn how this impacts costs, bidding control, and Q4 strategies. We share actionable tips to reduce campaign overlap, leverage data monitoring tools, and refine targets to maintain efficiency.
Are you relying too much on Google Ads? Discover how Microsoft Ads can unlock untapped growth in 2025. Learn why diversifying your ad strategy now could be the key to reaching valuable, overlooked audiences and improving your ROI.