Shopping cart platforms serve as the foundation on which you will build, structure, and manage your online store. You can compare them to how important physical location and layout are for a brick-and-mortar store.
Once approved to participate in Google Shopping Actions, you’ll need to create a product data feed. This is virtually seamless if you’re already utilizing Google Shopping, as you can use your existing product data for Shopping ads. In fact, all of your existing Google Shopping products will be opted in by default—unless you manually exclude those products, which we’ll get to.
A lot goes into creating successful Google Shopping campaigns. It's easy to get caught up with campaign details that have high optimization caps, only to overlook important campaign elements that bottleneck performance if left ignored.
You’re spending on ads, but are you missing the free product placements your competitors are using to win clicks? This guide shows you where they are—and how to get in.
Carlos Rodriguez
March 31, 2025
Pinterest
Getting Pinterest Catalogs Right: How to Drive Product Visibility, Shopping Ads, and Sales
Struggling to get your products seen on Pinterest? Your Pinterest Catalog is the key to product visibility, Shopping Ads, and sales. Learn how to optimize your feed, avoid common mistakes, and make the most of Pinterest’s shopping features. Read more!
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