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Ecommerce

How to Protect Online Store Data

The privacy of your shoppers an issue that merits your full attention. Here are some key points to consider.

Posted on 
Apr 12, 2018
  by
Bryan Falla

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Amazon

What is an ASIN and Why it Matters for Your Online Store

Do you know exactly what ASINs are and why they play a key role in your Amazon listings?

Posted on 
Apr 12, 2018
  by
Bryan Falla

Read More
Amazon

Amazon Bullet Points Tips & Templates

If you’re a brand owner on Amazon, you want your product content fully optimized to increase the discoverability of your listing. A great place to start is your bullet points.

Posted on 
Apr 9, 2018
  by
Nicole Santoro

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Amazon

How to Choose Product Images for Amazon Listings

Choosing the perfect images for your Amazon listings can be a daunting task. We’ve listed out some ideas below to guide you in the image-choosing process.

Posted on 
Mar 23, 2018
  by
Nicole Santoro

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Google

The Retailer's Guide to Google Local Inventory

How are you supposed to compete in a world where ecommerce and in-store shopping experiences are intertwined? Answer: Google Local Inventory Ads.

Posted on 
Mar 15, 2018
  by
Nicole Santoro

Read More
Amazon

How to Create Amazon A+ Content

If you want to succeed as an Amazon seller, you need to take every competitive edge you can get. This is why A+ content is such a big deal.

Posted on 
Mar 7, 2018
  by
Bryan Falla

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Product feed basics
Intro to Product Feeds
A brief introduction to product feeds.
Product Feed File Formats
A breakdown of the various product feed file formats.
Product Attributes
An overview of product attributes, which are the fields of data that catalog product details.
Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Data Ecosystems
Let's talk about the 3 types of data ecosystems that pertain to ecommerce businesses.
Product Feed Creation
Creating a feed is simple, but feed success is driven by your toolset.
Product Feed Distribution
The means by which product feeds get to their channels.
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Product Title Optimization Templates for Amazon Listings

Nicole Santoro
August 9, 2018
Amazon

Guide to Google Shopping Bidding Strategies

Bryan Falla
August 15, 2022
Google

How to Set Up & Optimize Facebook Dynamic Product Ads

Dennis Yu
December 10, 2019
Facebook

Prop 65 Feed Compliance: We've Got You Covered

Giovanni Miranda
August 27, 2018
GoDataFeed

Why You Should Check Google Merchant Center Diagnostics Regularly

Nicole Santoro
September 3, 2018
Google

What is FBA?

Nicole Santoro
September 10, 2018
Amazon

What is the Buy Box?

Nicole Santoro
September 12, 2018
Amazon

FBA vs. FBM: What Should I Choose?

Nicole Santoro
September 12, 2018
Amazon

The 4 Keys to Winning the Buy Box

Nicole Santoro
September 14, 2018
Amazon

Why Ratings/Reviews Matter to Google and Amazon

Nicole Santoro
September 14, 2018
Ecommerce

3 More Ways to Reach Tons of Amazon Shoppers

Nicole Santoro
September 17, 2018
Amazon

Proven Techniques For Google Shopping Campaign Optimization

Bryan Falla
September 18, 2018
Google
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Featured Posts

Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns
Google

Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns

Google Ads has changed how Performance Max (PMax) and Shopping campaigns compete, with ad rank now determining auction winners. Learn how this impacts costs, bidding control, and Q4 strategies. We share actionable tips to reduce campaign overlap, leverage data monitoring tools, and refine targets to maintain efficiency.

Bryan Falla
October 23, 2024
Launch on Microsoft Ads Now for Untapped Growth in 2025
Ecommerce

Launch on Microsoft Ads Now for Untapped Growth in 2025

Are you relying too much on Google Ads? Discover how Microsoft Ads can unlock untapped growth in 2025. Learn why diversifying your ad strategy now could be the key to reaching valuable, overlooked audiences and improving your ROI.

Carlos Rodriguez
October 15, 2024
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