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Guide to Global: Identifying Your Retail Business Targets Worldwide
Looking to expand to international markets? Use this guide to target a worldwide audience.
Fire Up Online Sales with these Crucial Product Listing Principles
What does an optimized product listing look like? Come here, we'll show you.
How eBay Is Quietly Sneaking Into Amazon Territory
When you're going to sell online, the first place many retailers go is Amazon. That's to be expected since Amazon is the largest e-retailer in the United States. But selling your products only on Amazon is doing your business a disservice. eBay is another online marketplace with a high amount of traffic and tons of opportunities for brands to gain mass exposure and sales. Not only does eBay have a huge audience but it can also have less competition for retailers.
How to Fix MyShopify URLs to Avoid Google Errors
It is not uncommon for merchants using Shopify as their ecommerce platform to experience errors in Google Merchant Center for incorrect product URLs. Google will show the error ‘URLs do not belong to your website’ if the product URL in your data feed does not match exactly that of the domain that you claimed within your Google Merchant Center.
How to Locate Your FTP Credentials in Google and Bing
FTP is an easy, reliable way for merchants to submit their product feeds to both Google Merchant Center and Bing Merchant Center. If you are using a third party feed service you may want to provide them with these FTP credentials to complete your feed submission. A common question that we receive is how to actually find these credentials within the Merchant Center accounts.
Increase Online Sales Using Multichannel Marketing
"If you build it they will come." It's too bad that maxim doesn't apply to ecommerce. Then every retailer's products would virtually fly off the shelves. Unfortunately, it's just not the case. That's why savvy online retailers turn to multichannel marketing strategies in order to reach maximum exposure. With so many product marketing options, however, creating a winning game plan can be intimidating. But it doesn’t have to be.
Intro to Product Feeds
Product Feed File Formats
Product Attributes
Product Identifiers
Data Ecosystems
Product Feed Creation
Product Feed Distribution
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Where to Sell in 2025? The Real Differences Between Amazon, eBay, and Walmart.
Amazon and eBay may seem similar at first glance, but their selling strategies couldn’t be more different. While Amazon prioritizes products and the Buy Box, eBay puts sellers in the spotlight. So, how do you optimize your listings, pricing, and marketing to succeed on both? In this guide, we break down the key differences and winning tactics to maximize your sales on each platform. Whether you’re an experienced seller or just getting started, these insights could make all the difference. Let’s dive in.
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Google's AI Overview Prefers Video: Why Your Product Pages Are Losing Search Traffic
Google's AI Overview increasingly pulls from YouTube over traditional product pages, with video citations up 310% since the start of 2024. Learn why retail search visibility now depends on video content, and how to adapt your SEO strategy.
