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Increase Online Sales Using Multichannel Marketing
"If you build it they will come." It's too bad that maxim doesn't apply to ecommerce. Then every retailer's products would virtually fly off the shelves. Unfortunately, it's just not the case. That's why savvy online retailers turn to multichannel marketing strategies in order to reach maximum exposure. With so many product marketing options, however, creating a winning game plan can be intimidating. But it doesnât have to be.
Introducing the New Bing Shopping Campaigns
Bing is at it again, and right in time for holidays! Product Ads were a big hit in attracting shoppers on the Yahoo Bing Network last year because of their rich, engaging format. This year weâve launched Bing Shopping Campaigns to help advertisers capture our shopping audience with enhanced control, insight and efficiency, and with consistent management across advertising platforms.
Google Pilots âPurchases on Googleâ & Bing Shopping Now Open to All U.S. Retailers
Today, Google announced its Purchases on Google pilot that enables consumers to click on "Buy on Google" ads to complete purchases. Shoppers complete the purchase using Google-stored payment data, which is then sent to retailers to process and fulfill. Merchants handle all customer service communications and âownâ their customerâs data.
Bing Updates Field Names, Adds Optional Fields
Bing Ads is changing how its product feeds are organized. Beginning Aug. 1, 2015, all feeds submitted to Bing must be updated with the new field names or they will be rejected.
Instagram Announces New Retail-Friendly Ads
Instagram announced today that it is rolling out new ad formats, including action-oriented ads with "Shop Now" buttons for retailers.
Optimize Data Feeds by Tapping Into Product Variations
Product data feed optimization is essential to being competitive and profitable on shopping channels like Google Shopping, Amazon or eBay. And thereâs no better example of this than product variations (also known as variables or options).
Intro to Product Feeds
Product Feed File Formats
Product Attributes
Product Identifiers
Data Ecosystems
Product Feed Creation
Product Feed Distribution
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Featured Posts
Life After Amazon Today: Adapting to a New Era of Same-Day Fulfillment
Amazonâs decision to shut down its same-day delivery program, Amazon Today, has left sellers scrambling for solutions. In this article, we look at how you can adapt your fulfillment strategy, maintain customer loyalty, and stay competitive.
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Preparing for AI-Driven Ecommerce: How to Optimize Product Feeds for Smarter Shopping Platforms
Uncover how AI is transforming ecommerce and why optimizing your product feeds is now essential for success. Learn actionable strategies to improve visibility, boost sales, and stay ahead in an AI-driven marketplace. Your ultimate guide to smarter shopping platforms starts here.
