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Ecommerce

Digital Marketing's Increased Role in Back-to-School [Infographic]

This infographic shows the increasing role of ecommerce in back-to-school sales.

Posted on 
Aug 9, 2016
  by
Bryan Falla

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Walmart

5 Things to Know About Walmart's Acquisition of Jet

Walmart aquired new-kid-on-the-block marketplace Jet. What does that mean for sellers?

Posted on 
Aug 8, 2016
  by
Bryan Falla

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eBay

4 Reasons eBay Is Back On Top

eBay has made big moves lately and shoppers are taking notice. You should too.

Posted on 
Aug 4, 2016
  by
Bryan Falla

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Houzz

Houzz Announces Important Feed and Account Updates

Houzz announced a few changes coming to your feeds and accounts.

Posted on 
Jul 26, 2016
  by
Nicole Santoro

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Rakuten

5 Reasons to Jump on the Rakuten Bandwagon Right Now

Rakuten -- the Japanese online retail giant -- is making big moves in the US and now is a good time to join in.

Posted on 
Jul 21, 2016
  by
Bryan Falla

Read More
Ecommerce

Selling Apparel Online? Diversify and Conquer

Selling apparel online isn't much different than selling in your local mall.

Posted on 
Jul 18, 2016
  by
Bryan Falla

Read More
Previous
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Product feed basics
Intro to Product Feeds
A brief introduction to product feeds.
Product Feed File Formats
A breakdown of the various product feed file formats.
Product Attributes
An overview of product attributes, which are the fields of data that catalog product details.
Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Data Ecosystems
Let's talk about the 3 types of data ecosystems that pertain to ecommerce businesses.
Product Feed Creation
Creating a feed is simple, but feed success is driven by your toolset.
Product Feed Distribution
The means by which product feeds get to their channels.
Authors
Marc Darmon
Steven Hope
Jeffrey Tower
Dennis Moons
Andrew Lolk
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All Posts

Conversion Optimization for Google Shopping Campaigns

Bryan Falla
January 14, 2019
Google

How to Use Custom Labels for Google Shopping Campaigns

Bryan Falla
January 16, 2019
Google

Using Negative Keywords in Google Shopping Campaigns

Giovanni Miranda
February 1, 2019
Google

How to Optimize Google Shopping Product Categories

Giovanni Miranda
February 6, 2019
Google

Google Shopping Actions Feed Specs Guide

Giovanni Miranda
February 11, 2019
Google

What to Look For in a Shopping Cart Platform

Gonzalo Gil
February 13, 2019
Ecommerce

Amazon Advertising: What You Need to Know in 2019

Trevor George
February 18, 2019
Amazon

Selling on Amazon

Giovanni Miranda
February 25, 2019
Amazon

5 Tips for Effective Product Images

Giovanni Miranda
February 24, 2021
Ecommerce

Google Introduces Images for Shopping Ads

Bryan Falla
March 8, 2019
Google

Top 8 Mistakes Made When Selling on Amazon

Giovanni Miranda
March 15, 2019
Amazon

How to Sell on Google Shopping

Bryan Falla
March 18, 2019
Google
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Featured Posts

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next
Google

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.

Carlos Rodriguez
May 7, 2025
How to Fix Overly Long Product Titles Using ChatGPT
AI

How to Fix Overly Long Product Titles Using ChatGPT

Long product titles slowing you down? See how ChatGPT can help you clean them up faster — and why a few simple fixes can make a big difference for your feed.

Bryan Falla
April 29, 2025
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