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Product data is a linchpin for ecommerce success in the digital marketplace. Read on to learn why your product data matters so much for your ecommerce campaigns.
Digital commerce still gradually eating up more and more of how we buy goods. In 2023, it's expected that over 20% of all retail will take place online. So, it's clear that retailers need to adapt to digital commerce or get left behind. But where should you start? Let's review.
In ecommerce, data feed management stands as a cornerstone for operational efficiency and marketing prowess. It's the engine that powers product listings, ensures accurate pricing, and facilitates seamless customer experiences. Yet, many ecommerce businesses, despite their best intentions, fall prey to common mistakes in this domain. Read on to learn how to avoid these common mistakes.
Data is the lifeblood of ecommerce operations, driving everything from inventory management to personalized shopping experiences. But one aspect of data that often goes unnoticed is the concept of data feeds. Continue reading to learn more.
The rich benefits of adopting an omnichannel strategy can blind retailers to the numerous pain points that can cause omnichannel strategies to go wrong. With so many moving parts and critical considerations, it can be difficult to connect the dots.
TikTok Shop isn't just a window display; it's the entire store, cashier included. It's like having a pop-up shop in every user's pocket. And it could be the sales channel you've been looking for. Learn why.
Google Ads has changed how Performance Max (PMax) and Shopping campaigns compete, with ad rank now determining auction winners. Learn how this impacts costs, bidding control, and Q4 strategies. We share actionable tips to reduce campaign overlap, leverage data monitoring tools, and refine targets to maintain efficiency.
Are you relying too much on Google Ads? Discover how Microsoft Ads can unlock untapped growth in 2025. Learn why diversifying your ad strategy now could be the key to reaching valuable, overlooked audiences and improving your ROI.