Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns

Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns

Google Ads has changed how Performance Max (PMax) and Shopping campaigns compete, with ad rank now determining auction winners. Learn how this impacts costs, bidding control, and Q4 strategies. We share actionable tips to reduce campaign overlap, leverage data monitoring tools, and refine targets to maintain efficiency.

Google
October 23, 2024
Launch on Microsoft Ads Now for Untapped Growth in 2025
October 15, 2024

Launch on Microsoft Ads Now for Untapped Growth in 2025

Ecommerce
Stop Wasting Time on Manual Updates—Here’s Why Automation is Key
September 27, 2024

Stop Wasting Time on Manual Updates—Here’s Why Automation is Key

Data Feeds

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Segmentation
Data Feeds
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Meta

Is this Shopify Data Feed Mistake Costing You Sales?

Wondering why you’re not seeing the kind of growth other Shopify sellers are? The answer may be that you are making a major mistake when taking advantage of these new shopping channel integrations.

Ecommerce
May 18, 2018

Why Many Online Stores Fail and What You Can Do to Avoid It

About 80 percent of online stores die out within the first two years. But why? The answer, we found, might be hiding in plain sight.

Ecommerce
May 26, 2018

7 Mistakes You're Making on Google Shopping Campaigns (and How to Fix Them)

To help you identify sources of PPC discontent, here are the biggest mistakes ecommerce advertisers make with their shopping campaigns.

Google
May 30, 2018

This Is How American AF Stormed the Beaches of Ecommerce

After optimizing our feeds through GoDataFeed, average order value and ROAS all increased.

Ecommerce
June 29, 2018

How to Improve Your WooCommerce Sales Right Now

We've compiled a list of WooCommerce plug-ins to improve your site functionality and customer shopping experience, all with the goal of helping you bring in more shoppers and close more deals.

Ecommerce
July 19, 2018

How to Use Competitive Research to Make Gains on Google Shopping

The traffic from your Google Shopping campaigns can come in droves. But if that traffic also has a high bounce rate, a low session duration or few pages per session, it's clear that something is wrong.

Google
July 21, 2017

How to Promote Your Products on Amazon Spark

Since the social network is so new, retailers have a chance to get in on the ground floor, when there’s less clutter and competition. Here’s a step-by-step guide to adding your products and optimization tips to make the most of your Spark posts.

Amazon
July 27, 2017

One Simple Secret for Boosting Online Retail Sales

Visibility is key to finding success in ecommerce. If customers can’t find your products, they can’t buy them.

Ecommerce
August 3, 2017

3 Reasons Why Product Data Is the Frenemy of Campaign Bidding

Here are three reasons that your product data impacts your Google Campaigns.

Ecommerce
September 1, 2017

Walmart and Google Are Joining Forces – Are You Ready?

Google is certainly a force to be reckoned with, but by bringing in help from the world’s largest retailer, it has a powerful new angle.

Google
September 6, 2017

Why You Should Keep Your Online Store and Product Feeds Separate

Managing multiple product feeds can be a lengthy, meticulous, intensive process that not only requires a lot of grunt work but can also be prone to errors.

Ecommerce
September 9, 2017

New to Ecommerce? Here’s What You Need to Know

There are many cost-effective ways to reach online shoppers. Lets take a look at your options and how your approach should differ with each.

Ecommerce
September 28, 2017