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Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns

Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns

Google Ads has changed how Performance Max (PMax) and Shopping campaigns compete, with ad rank now determining auction winners. Learn how this impacts costs, bidding control, and Q4 strategies. We share actionable tips to reduce campaign overlap, leverage data monitoring tools, and refine targets to maintain efficiency.

October 23, 2024

Launch on Microsoft Ads Now for Untapped Growth in 2025

October 15, 2024

Launch on Microsoft Ads Now for Untapped Growth in 2025

Stop Wasting Time on Manual Updates—Here’s Why Automation is Key

September 27, 2024

Stop Wasting Time on Manual Updates—Here’s Why Automation is Key

Latest posts

Google Shopping Actions: Everything You Need to Know

It's been a long time since there was this much buzz about an online selling platform. What makes Google Shopping Actions unique is its combination of clout and infrastructure. Having "Google" on the label doesn't hurt, but having Google Shopping as an ad delivery system is the real winning detail here.

October 18, 2018

How to Set Up Remarketing Lists for Search Ads (RLSA)

Retargeting ads are pretty much a necessity when it comes to advertising your online store. They help you get your brand back in front of previous site visitors who may have left without completing a purchase. Google offers its own set of remarketing tools to help retailers ramp up their advertising. One popular option is Remarketing Lists for Search Ads, better known as RLSA.

October 19, 2018

Recapture Customers with Bing Remarketing

Most online retailers are already familiar with Bing Product Ads, which let you advertise your products to users while they browse on the Bing Search Network. Product Ads are a great way to get your products seen, but they aren’t the only advertising tactic you should be using. After all, 96% of users won’t even convert on their first visit to a website. That’s where a remarketing campaign comes into play.

October 23, 2018

15-Minute Work Week: Google Shopping Feed Campaign

We’re all busy. And sometimes it seems like there aren’t enough hours in the day -- especially when you’re running a business, launching Google Shopping campaigns, managing product feeds, competing with thousands of other retailers, and trying to have some semblance of a life. We get it. And we’re right there with you. So we put together a 15-minute work week plan for the busy merchant to help you stay on top of your Google Shopping campaign more efficiently -- and give you back some precious time.

October 25, 2018

What is Google Express

Mobile shopping and quick delivery are some of the hot topics around ecommerce at the moment. Amazon is dominating the industry with services such as Prime, Prime Now, and Prime Pantry. But Google could soon be giving them a run for their money with Google Express, a centralized shopping experience built upon Google Shopping Actions that lets you purchase items from reputable retailers through Google.

October 29, 2018

How to Sell: Buy on Google

The way we shop is changing. The shift to mobile shopping is accelerating. Product discovery is happening across a variety of devices. And our voice assistants have begun making purchases on our behalf. As a retailer, you want to take advantage of these ecommerce trends. And with Google Express, you can do that.

October 30, 2018

How to Sell on Walmart: the Complete Guide

Merchants, meet your next big ecommerce opportunity: Walmart Marketplace. Since Walmart began welcoming third party sellers in 2016, they’ve shaken up the ecommerce scene. Sellers are excited, and for good reason.

November 1, 2018

The Complete Guide to Google Manufacturer Center

If your company manufactures products, Google Manufacturer Center is a no-brainer. Although it's only a few years old, Google Manufacturer Center has completely changed the way manufacturers are able to market their products. In this article, we’re going to explain what the Google Manufacturer Center is, why it’s so important, and what you can do to ensure your products are benefiting from it.

November 5, 2018

Google Shopping Actions Commission Rates

Selling on Google via Shopping Actions sounds great, and it sounds even better with no monthly fees... but does that mean steep commission rates? Not quite!

October 22, 2019

Drive Sales with Google Shopping Actions [Infographic]

Google's latest ecommerce initiatives, Google Shopping Actions and the revamping of Google Express, make the world's most popular search engine now also one of the most practical platforms to shop on.

November 9, 2018

Optimizing Google Ads for Mobile

Mobile shopping isn’t slowing down anytime soon. With 82% of online users in the U.S. (as of December 2017) using mobile devices for online shopping, mobile looks like it is here to stay. So if you’ve been putting your mobile ecommerce strategy on the back burner, it may be time to rethink that.

November 12, 2018

How to Set Up Your Google Shopping Actions Account

Through Google Express, companies of all sizes are finding new customers, and in many cases, enjoying much larger revenues. There should be no reason your company can't take part in the fun.

November 15, 2018