Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns

Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns

Google Ads has changed how Performance Max (PMax) and Shopping campaigns compete, with ad rank now determining auction winners. Learn how this impacts costs, bidding control, and Q4 strategies. We share actionable tips to reduce campaign overlap, leverage data monitoring tools, and refine targets to maintain efficiency.

Google
October 23, 2024
Launch on Microsoft Ads Now for Untapped Growth in 2025
October 15, 2024

Launch on Microsoft Ads Now for Untapped Growth in 2025

Ecommerce
Stop Wasting Time on Manual Updates—Here’s Why Automation is Key
September 27, 2024

Stop Wasting Time on Manual Updates—Here’s Why Automation is Key

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Meta

Voice Marketing & Why Ecommerce Should Listen

With the growing popularity of virtual assistants like Google Assistant and Amazon's Alexa, the way we shop is changing. It’s time to start thinking about what this means for online retailers.

Ecommerce
August 20, 2019

Getting Started with Google Ads Customer Match

Getting a shopper’s contact information can feel like a major win. But once you have it, how do you go about advertising to them without bombarding them with unwanted solicitations? Google Ad’s Customer Match lets you do just that.

Google
November 26, 2018

Google Shopping Actions FAQs

Google Shopping Actions makes selling on Google not only possible, but also affordable and scalable. And Google has done a great job of rolling out the program and educating sellers and service providers along the way. But like any marketing platform, there's bound to be questions about the setup, the process, timelines, etc. That's true of the sellers we've helped onboard into the program and it'll probably be true for you (future Shopping Actions seller) too.

Google
December 10, 2018

How to Format Your Logo for Google Shopping Actions

One of the main benefits of selling through Google Shopping Actions is the prominent merchant branding featured on Google Express. Having your brand featured in Google’s online mall is a great way to set it up for mass exposure. People conduct over 3.5 billion searches per day, and through Shopping Actions, Google organically weaves Express results into those everyday searches.

Google
December 12, 2018

What is Visual Search?

Images are a major part of online shopping. After all, most of us wouldn’t buy something we can't preview.About three-quarters of US internet users regularly or always search for visual content prior to making a purchase. We all know images are an important part of any listing, but they’re about to get even more important with the growing popularity of visual search.

Ecommerce
December 14, 2018

2019 Ecommerce Calendar of Events

As 2018 comes to a close, it's important to begin planning for 2019's holiday circuit. Lone merchants and full-fledged brands alike, there's little to no time to waste when considering all there is to plan for.

Ecommerce
December 28, 2018

Top 10 Ecommerce Channels

Top 10 Ecommerce Channels

Ecommerce
January 9, 2019

How to Use Google Shopping Product Identifiers

In the world of ecommerce and Google Product Listing Ads, unique product identifiers (or UPIs) matter—maybe even more than you think.

Google
January 13, 2019

Conversion Optimization for Google Shopping Campaigns

The final leg of a successful Google Shopping campaign is less about what you do on Google and more about how you tie the overall strategy together. Even if you’ve done everything right up to this point, a poor shopping experience can cost you a sale.

Google
January 14, 2019

How to Use Custom Labels for Google Shopping Campaigns

Your products vary by price, margins, inventory, seasonality, etc. While these attributes might seem trivial on paper, they can help you create smarter Google Shopping campaigns (or hurt your campaigns if ignored).

Google
January 16, 2019

Using Negative Keywords in Google Shopping Campaigns

Using Negative Keywords in Google Shopping Campaigns

Google
February 1, 2019

How to Optimize Google Shopping Product Categories

A lot goes into creating successful Google Shopping campaigns. It's easy to get caught up with campaign details that have high optimization caps, only to overlook important campaign elements that bottleneck performance if left ignored.

Google
February 6, 2019