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Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns

Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns

Google Ads has changed how Performance Max (PMax) and Shopping campaigns compete, with ad rank now determining auction winners. Learn how this impacts costs, bidding control, and Q4 strategies. We share actionable tips to reduce campaign overlap, leverage data monitoring tools, and refine targets to maintain efficiency.

Google
October 23, 2024
Launch on Microsoft Ads Now for Untapped Growth in 2025
October 15, 2024

Launch on Microsoft Ads Now for Untapped Growth in 2025

Ecommerce
Stop Wasting Time on Manual Updates—Here’s Why Automation is Key
September 27, 2024

Stop Wasting Time on Manual Updates—Here’s Why Automation is Key

Data Feeds

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Ecommerce

Digital Marketing's Increased Role in Back-to-School [Infographic]

This infographic shows the increasing role of ecommerce in back-to-school sales.

Posted on 
Aug 9, 2016
  by
Bryan Falla

Read More
Walmart

5 Things to Know About Walmart's Acquisition of Jet

Walmart aquired new-kid-on-the-block marketplace Jet. What does that mean for sellers?

Posted on 
Aug 8, 2016
  by
Bryan Falla

Read More
eBay

4 Reasons eBay Is Back On Top

eBay has made big moves lately and shoppers are taking notice. You should too.

Posted on 
Aug 4, 2016
  by
Bryan Falla

Read More
Houzz

Houzz Announces Important Feed and Account Updates

Houzz announced a few changes coming to your feeds and accounts.

Posted on 
Jul 26, 2016
  by
Nicole Santoro

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Rakuten

5 Reasons to Jump on the Rakuten Bandwagon Right Now

Rakuten -- the Japanese online retail giant -- is making big moves in the US and now is a good time to join in.

Posted on 
Jul 21, 2016
  by
Bryan Falla

Read More
Ecommerce

Selling Apparel Online? Diversify and Conquer

Selling apparel online isn't much different than selling in your local mall.

Posted on 
Jul 18, 2016
  by
Bryan Falla

Read More
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Product feed basics
Intro to Product Feeds
A brief introduction to product feeds.
Product Feed File Formats
A breakdown of the various product feed file formats.
Product Attributes
An overview of product attributes, which are the fields of data that catalog product details.
Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Data Ecosystems
Let's talk about the 3 types of data ecosystems that pertain to ecommerce businesses.
Product Feed Creation
Creating a feed is simple, but feed success is driven by your toolset.
Product Feed Distribution
The means by which product feeds get to their channels.
Authors
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Marc Darmon
Nick Martins
Steven Hope
Jeffrey Tower
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Meta

5 Ways Seller Central Can Improve Your Marketing Strategy

While plenty of strategies exist for bringing traffic to your Amazon listings, it’s vital to focus on the options available to you in Seller Central.

Amazon
August 30, 2019

This Is Why Your Shopping Ads Aren't Showing Up on Google

From product data, to campaign settings, to account-related issues, this is why your Shopping ads aren't showing up on Google – and what you can do about it.

Google
April 11, 2019

How to Become a Shipping Expert Using Seller Central

One essential element that far too many companies don’t focus on enough is shipping. Take the time to implement these tips and you can look forward to better results selling on Amazon.

Amazon
April 12, 2019

Common Fulfillment Mistakes on Amazon Seller Central

It’s common for sellers to experiment with pricing, imagery, copy, and many other elements. However, there’s one component of selling on Amazon that you absolutely cannot risk with an experimental approach: Fulfillment.

Amazon
April 17, 2019
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