The way we shop is changing. The shift to mobile shopping is accelerating. Product discovery is happening across a variety of devices. And our voice assistants have begun making purchases on our behalf. As a retailer, you want to take advantage of these ecommerce trends. And with Google Express, you can do that.

Posted on 

Oct 30, 2018

  by

Nicole Santoro

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Mobile shopping and quick delivery are some of the hot topics around ecommerce at the moment. Amazon is dominating the industry with services such as Prime, Prime Now, and Prime Pantry. But Google could soon be giving them a run for their money with Google Express, a centralized shopping experience built upon Google Shopping Actions that lets you purchase items from reputable retailers through Google.

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Oct 29, 2018

  by

Nicole Santoro

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We’re all busy. And sometimes it seems like there aren’t enough hours in the day -- especially when you’re running a business, launching Google Shopping campaigns, managing product feeds, competing with thousands of other retailers, and trying to have some semblance of a life. We get it. And we’re right there with you. So we put together a 15-minute work week plan for the busy merchant to help you stay on top of your Google Shopping campaign more efficiently -- and give you back some precious time.

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Oct 25, 2018

  by

Nicole Santoro

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Most online retailers are already familiar with Bing Product Ads, which let you advertise your products to users while they browse on the Bing Search Network. Product Ads are a great way to get your products seen, but they aren’t the only advertising tactic you should be using. After all, 96% of users won’t even convert on their first visit to a website. That’s where a remarketing campaign comes into play.

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Oct 23, 2018

  by

Nicole Santoro

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Retargeting ads are pretty much a necessity when it comes to advertising your online store. They help you get your brand back in front of previous site visitors who may have left without completing a purchase. Google offers its own set of remarketing tools to help retailers ramp up their advertising. One popular option is Remarketing Lists for Search Ads, better known as RLSA.

Posted on 

Oct 19, 2018

  by

Nicole Santoro

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It's been a long time since there was this much buzz about an online selling platform. What makes Google Shopping Actions unique is its combination of clout and infrastructure. Having "Google" on the label doesn't hurt, but having Google Shopping as an ad delivery system is the real winning detail here.

Posted on 

Oct 18, 2018

  by

Bryan Falla

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