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How to Optimize Google Shopping Product Categories
A lot goes into creating successful Google Shopping campaigns. It's easy to get caught up with campaign details that have high optimization caps, only to overlook important campaign elements that bottleneck performance if left ignored.
Using Negative Keywords in Google Shopping Campaigns
Using Negative Keywords in Google Shopping Campaigns
5 Reasons Bad Data Is Spoiling Your Online Sales
To help you get the most out of your product data, we came up with a list of common data setbacks and the best ways to overcome them.
How to Use Custom Labels for Google Shopping Campaigns
Your products vary by price, margins, inventory, seasonality, etc. While these attributes might seem trivial on paper, they can help you create smarter Google Shopping campaigns (or hurt your campaigns if ignored).
Conversion Optimization for Google Shopping Campaigns
The final leg of a successful Google Shopping campaign is less about what you do on Google and more about how you tie the overall strategy together. Even if you’ve done everything right up to this point, a poor shopping experience can cost you a sale.
How to Use Google Shopping Product Identifiers
In the world of ecommerce and Google Product Listing Ads, unique product identifiers (or UPIs) matter—maybe even more than you think.
Intro to Product Feeds
Product Feed File Formats
Product Attributes
Product Identifiers
Data Ecosystems
Product Feed Creation
Product Feed Distribution
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Featured Posts
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How to Fix Google Merchant Center Policy Violations with AI
Struggling with Google Merchant Center policy violations? Learn how to use AI tools like ChatGPT to detect, fix, and prevent listing errors—so you can stay compliant, avoid disapprovals, and maximize your product visibility.
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How to market your products for free
You’re spending on ads, but are you missing the free product placements your competitors are using to win clicks? This guide shows you where they are—and how to get in.
