Retargeting ads are pretty much a necessity when it comes to advertising your online store. They help you get your brand back in front of previous site visitors who may have left without completing a purchase. Google offers its own set of remarketing tools to help retailers ramp up their advertising. One popular option is Remarketing Lists for Search Ads, better known as RLSA.

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Oct 19, 2018

  by

Nicole Santoro

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It's been a long time since there was this much buzz about an online selling platform. What makes Google Shopping Actions unique is its combination of clout and infrastructure. Having "Google" on the label doesn't hurt, but having Google Shopping as an ad delivery system is the real winning detail here.

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Oct 18, 2018

  by

Bryan Falla

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Selling on Google Shopping can seem like a daunting task. Not only do you need to worry about optimizing your product feed, but you also need to figure out how to structure your Google Shopping Campaign to build up your online presence.

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Oct 17, 2018

  by

Nicole Santoro

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Walmart has built a reputation on being the place to shop to save money. Hence their slogan “Save Money, Live Better.” And even though they’ve ventured into the world of an ecommerce marketplace by allowing third-party sellers on their site, they still want their customers to score good deals. That’s why it isn’t surprising that Walmart encourages third-party sellers to give customers free shipping.

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Oct 5, 2018

  by

Nicole Santoro

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Once your Facebook Business/Ads accounts are set up and your Facebook product feed is ready, follow the steps below to get your products into Instagram

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Oct 3, 2018

  by

Bryan Falla

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Google Ads parallel tracking is here and it’s going to make landing pages load much faster. That’s because, unlike the traditional linear redirect model, which sends customers through one or more tracking URLs, parallel tracking enables click measurement as a background process. This smoother process can lead to increased conversions, and improved ad performance.

Posted on 

Oct 3, 2018

  by

Giovanni Miranda

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