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Holiday Prep Checklist for Online Retailers (2021)
With so many people turning to the Internet for their holiday purchases, are you ready to claim your share of the holiday sales cache? Here's a checklist of things you should consider when preparing for the holidays.
Product Feed Basics: Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Product Feed Basics: Product Feed Creation
Creating a feed is simple. Feed success is driven by your toolset.
Product Feed Basics: Product Attributes
An overview of product attributes, the fields of data that catalog product details.
Product Feed Basics: Product Feed Distribution
The means by which product feeds get to their channels.
Intro to Product Feeds
Product Feed File Formats
Product Attributes
Product Identifiers
Data Ecosystems
Product Feed Creation
Product Feed Distribution
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Featured Posts
Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns
Google Ads has changed how Performance Max (PMax) and Shopping campaigns compete, with ad rank now determining auction winners. Learn how this impacts costs, bidding control, and Q4 strategies. We share actionable tips to reduce campaign overlap, leverage data monitoring tools, and refine targets to maintain efficiency.
Launch on Microsoft Ads Now for Untapped Growth in 2025
Are you relying too much on Google Ads? Discover how Microsoft Ads can unlock untapped growth in 2025. Learn why diversifying your ad strategy now could be the key to reaching valuable, overlooked audiences and improving your ROI.
