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Using Ad Relevance Diagnostics to Improve Your Facebook Ads
So you’re looking to improve your Facebook ads. Fortunately, Facebook does a great job pointing you in the right direction with their ad relevance diagnostics.
2020 Ecommerce Channel Mix [Infographic]
The ecommerce landscape has seen quite a bit of change over the past decade. These are the most viable platforms to consider for your omnichannel marketing strategy.
How to Fix Common Google Merchant Center Errors
If left unaddressed, Google Merchant Center errors can turn into a big headache. To help you avoid that, we've compiled a list of the most common issues to look out for plus ways to fix them.
How to Get Free Exposure On Surfaces Across Google
Google's newest free marketing program, Surfaces Across Google, is a win for both shoppers and merchants.
Google Shopping Ads Are Coming to Gmail
This week Google notified advertisers that standard Google Shopping campaigns will soon be surfaced on Gmail. Let's go over what that means.
3 Traits of Highly Successful Google Shopping Campaigns
Google Shopping could be great for your business, or it could lead to some wasted time, wasted ad spend, or both. What you need to know is where to focus your efforts – set your sights on these three areas.
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Where to Sell in 2025? The Real Differences Between Amazon, eBay, and Walmart.
Amazon and eBay may seem similar at first glance, but their selling strategies couldn’t be more different. While Amazon prioritizes products and the Buy Box, eBay puts sellers in the spotlight. So, how do you optimize your listings, pricing, and marketing to succeed on both? In this guide, we break down the key differences and winning tactics to maximize your sales on each platform. Whether you’re an experienced seller or just getting started, these insights could make all the difference. Let’s dive in.
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Google's AI Overview Prefers Video: Why Your Product Pages Are Losing Search Traffic
Google's AI Overview increasingly pulls from YouTube over traditional product pages, with video citations up 310% since the start of 2024. Learn why retail search visibility now depends on video content, and how to adapt your SEO strategy.
