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This Week in Ecommerce: June 21, 2019
Pinterest this week launched a brand new search engine feature called ‘Complete the Look.’ This application recommends fashion and home decor items to Pinterest-users based on any image they search for or pin. With so many shoppers using the social media platform, ‘Complete the Look’ creates a gateway for more effective ecommerce.
GoDataFeed Becomes an Official Pinterest Partner
GoDataFeed now features a direct integration with Pinterest's shopping platform.
How to Use Shoppable Video to Your Advantage on Instagram
While shoppable posts are nothing new and are something many brands are familiar with, shoppable video is quite different. Read on to discover why it matters and how you can use it to your advantage.
Google's Shift to Shopping Actions
Google recently announced that Shopping Actions will play an increasingly important role in its retail ads strategy. From image SERPs to YouTube videos, Shopping Actions will be the exclusive format to deliver shoppable experiences.
Priming for Prime Day: Making the Most of Amazon Prime Day
If your company isn’t gearing up for Amazon Prime Day, you have less than two months to get going. But why make room for Amazon Prime Day on your list of things to do? Here's why, and how to prepare for the big day.
Amazon One Vendor: What to Expect, and How to Prepare
Right now, all signs point to Amazon developing a singular vendor system that is set to replace their dual-vendor system. That has many companies wondering how drastically their experience with selling on Amazon can possibly change.
Intro to Product Feeds
Product Feed File Formats
Product Attributes
Product Identifiers
Data Ecosystems
Product Feed Creation
Product Feed Distribution
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Featured Posts
AI-Driven Ads, Smarter Listings - How Amazon is Setting New Standards for Ecommerce
Explore how Amazon’s new AI tools are setting fresh standards in ecommerce—smarter ads, precise listings, and a shopping experience that feels custom-built. Ready to see how these innovations could give your business an edge? Read on to uncover the insights.
Google Ads Ranking Algorithm Update: Impact on Performance Max and Shopping Campaigns
Google Ads has changed how Performance Max (PMax) and Shopping campaigns compete, with ad rank now determining auction winners. Learn how this impacts costs, bidding control, and Q4 strategies. We share actionable tips to reduce campaign overlap, leverage data monitoring tools, and refine targets to maintain efficiency.
