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Mobile shopping isn’t slowing down anytime soon. With 82% of online users in the U.S. (as of December 2017) using mobile devices for online shopping, mobile looks like it is here to stay. So if you’ve been putting your mobile ecommerce strategy on the back burner, it may be time to rethink that.
Google's latest ecommerce initiatives, Google Shopping Actions and the revamping of Google Express, make the world's most popular search engine now also one of the most practical platforms to shop on.
If your company manufactures products, Google Manufacturer Center is a no-brainer. Although it's only a few years old, Google Manufacturer Center has completely changed the way manufacturers are able to market their products. In this article, we’re going to explain what the Google Manufacturer Center is, why it’s so important, and what you can do to ensure your products are benefiting from it.
Merchants, meet your next big ecommerce opportunity: Walmart Marketplace. Since Walmart began welcoming third party sellers in 2016, they’ve shaken up the ecommerce scene. Sellers are excited, and for good reason.
The way we shop is changing. The shift to mobile shopping is accelerating. Product discovery is happening across a variety of devices. And our voice assistants have begun making purchases on our behalf. As a retailer, you want to take advantage of these ecommerce trends. And with Google Express, you can do that.
Mobile shopping and quick delivery are some of the hot topics around ecommerce at the moment. Amazon is dominating the industry with services such as Prime, Prime Now, and Prime Pantry. But Google could soon be giving them a run for their money with Google Express, a centralized shopping experience built upon Google Shopping Actions that lets you purchase items from reputable retailers through Google.
Google Ads has changed how Performance Max (PMax) and Shopping campaigns compete, with ad rank now determining auction winners. Learn how this impacts costs, bidding control, and Q4 strategies. We share actionable tips to reduce campaign overlap, leverage data monitoring tools, and refine targets to maintain efficiency.
Are you relying too much on Google Ads? Discover how Microsoft Ads can unlock untapped growth in 2025. Learn why diversifying your ad strategy now could be the key to reaching valuable, overlooked audiences and improving your ROI.